Paid ads

Paid Ads

Plan paid advertising campaigns for "$ARGUMENTS". Design campaign structure, targeting, budget allocation, and optimization strategy.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience, positioning, and competitors
   • Read .metapowers/marketing/$ARGUMENTS/02-act.md if it exists (for landing page and copy context)
   • Read plugins/marketing/shared/campaign-plan-template.md for structure

2. Platform selection:

   • Which platforms? Google Ads, Meta (Facebook/Instagram), LinkedIn, X, TikTok, Reddit
   • Match platform to audience and intent (search intent vs. interruption marketing)
   • Budget allocation per platform

3. Campaign structure:

   • Campaign hierarchy: campaigns → ad groups → ads
   • Targeting strategy per campaign: keywords, audiences, demographics, interests
   • Match types (for search): broad, phrase, exact
   • Negative keyword strategy
   • Retargeting setup: website visitors, cart abandoners, engaged users

4. Budget and bidding:

   • Recommended daily/monthly budget
   • Bidding strategy: manual CPC, target CPA, maximize conversions
   • Budget pacing and scaling plan
   • Expected CPC and CPA ranges for the category

5. Optimization plan:

   • Key metrics to monitor: CTR, CPC, CPA, ROAS, quality score
   • Optimization cadence (daily, weekly, monthly actions)
   • When to scale, pause, or restructure campaigns
   • Testing plan: ad copy, audiences, landing pages

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Paid Ads section:

   • Platform Strategy — selected platforms with rationale
   • Campaign Structure — hierarchy, targeting, match types
   • Budget Plan — allocation, bidding, pacing
   • Ad Copy Direction — messaging angles per campaign
   • Optimization Playbook — metrics, cadence, scaling rules

Output

Paid ads strategy written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present a summary highlighting:

• Recommended platforms and budget split
• Campaign structure overview
• Expected CPA range