Page cro

Page CRO

Optimize landing pages and product pages for "$ARGUMENTS". Analyze current conversion performance and recommend improvements to increase conversion rate.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and positioning
   • Read .metapowers/marketing/$ARGUMENTS/02-act.md if it exists

2. Page audit (if URL provided):

   • Use WebFetch to analyze the page
   • Evaluate: headline clarity, value proposition visibility, CTA prominence, social proof, objection handling
   • Check page speed and mobile experience
   • Identify friction points in the conversion path

3. Analyze page structure:

   • Above-the-fold content: does it answer "what, who, why"?
   • Information hierarchy: is the most important content most prominent?
   • Visual flow: does the eye naturally reach the CTA?
   • Content length: appropriate for the decision complexity?

4. CRO recommendations:

   • Headline and subheadline improvements
   • CTA placement, copy, and design recommendations
   • Social proof placement and type
   • Objection handling and FAQ placement
   • Trust signals (security badges, guarantees, testimonials)
   • Page speed and technical improvements

5. A/B test suggestions:

   • Identify the highest-impact elements to test
   • For each: hypothesis, variant description, expected impact
   • Prioritize by potential uplift and ease of implementation

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Page CRO section:

   • Current State Assessment — strengths and weaknesses
   • Recommendations — prioritized by impact
   • A/B Test Suggestions — with hypotheses
   • Wireframe Notes — suggested layout changes
   • Expected Impact — estimated conversion lift per change

Output

Page CRO analysis appended to .metapowers/marketing/$ARGUMENTS/02-act.md. Present a summary highlighting:

• Top 3 conversion blockers identified
• Highest-impact recommendation
• Suggested first A/B test