Onboarding cro

Onboarding CRO

Optimize the user onboarding experience for "$ARGUMENTS". Design flows that get users to the "aha moment" faster and increase activation rates.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience context
   • Read .metapowers/marketing/$ARGUMENTS/03-convert.md if it exists (for signup flow context)

2. Define the "aha moment":

   • What action or outcome makes users understand the product's value?
   • How quickly can a new user reach it?
   • What's the current time-to-value?

3. Map the onboarding flow:

   • Current onboarding steps (if URL or flow provided)
   • Where do users drop off? (identify the biggest leak)
   • Which steps are essential vs. optional?
   • Progressive disclosure: what can be deferred?

4. Design improvements:

   • Welcome experience: personalized based on use case or persona
   • Checklist or wizard: guided steps to activation
   • Empty states: helpful, not empty
   • Tooltips, tours, or contextual help
   • Onboarding emails: complement in-app experience
   • Success celebrations: reinforce progress

5. Write the artifact to .metapowers/marketing/$ARGUMENTS/04-engage.md under an ## Onboarding CRO section:

   • Aha Moment Definition — the activation event
   • Current Flow Assessment — steps and drop-off points
   • Recommended Flow — optimized onboarding design
   • In-App + Email Coordination — how both channels work together
   • Activation Metrics — what to track

Output

Onboarding CRO strategy written to .metapowers/marketing/$ARGUMENTS/04-engage.md. Present a summary highlighting:

• Defined aha moment
• Biggest onboarding friction point
• Top 3 improvements to implement