Marketing ideas

Marketing Ideas

Generate creative marketing campaign and growth ideas for "$ARGUMENTS". Brainstorm unconventional approaches, viral mechanics, and high-impact tactics.

Prerequisites

None — this is a utility skill. Works best with strategy context but can run standalone.

Process

1. Read context (if available):

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and positioning
   • Read any existing phase artifacts for current marketing state

2. Research inspiration:

   • Use WebSearch to find creative campaigns in the category and adjacent categories
   • Look for viral marketing examples, growth hacks, and unconventional tactics
   • Study what's working NOW, not just classic case studies

3. Generate ideas across categories:

   • Content marketing: viral content formats, interactive content, data-driven content
   • Community: grassroots campaigns, user challenges, co-creation
   • Partnerships: co-marketing, influencer collaborations, integrations
   • Product-led: built-in virality, referral mechanics, freemium hooks
   • Guerrilla: unexpected channels, stunts, creative real-world activations
   • Data & tools: free tools, reports, benchmarks that attract attention

4. Evaluate and rank:

   • For each idea: expected impact, effort, cost, risk, timeline
   • Score by ICE (Impact, Confidence, Ease) framework
   • Identify the "unfair advantage" ideas — things only "$ARGUMENTS" could do

5. Present to the user:

   • Top 10 ideas ranked by ICE score
   • For each: one-paragraph description, expected outcome, first step to execute
   • Highlight the top 3 recommendations

Output

Present ideas directly to the user, ranked by potential. If context files exist, also save to .metapowers/marketing/$ARGUMENTS/marketing-ideas.md.