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Launch strategy

Skill bromso/metapowers/plugins/marketing/skills/launch-strategy

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill launch-strategy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Plan and execute product or feature launches

SKILL.md

2.4 KB, 576 tokens by cl100k_base, as published. Nobody here has run it

Launch Strategy

Plan and structure a launch campaign for "$ARGUMENTS". Cover pre-launch, launch day, and post-launch activities across all channels.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for positioning and audience
    • Read .metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for channel context)

  2. Define launch goals and type:

    • Launch type: new product, new feature, major update, rebrand, or market entry
    • Primary goal: awareness, signups, revenue, press coverage
    • Success metrics with specific targets

  3. Pre-launch planning (2-4 weeks before):

    • Waitlist or early access strategy
    • Teaser content and social buildup
    • Press and influencer outreach list
    • Product Hunt or launch platform preparation
    • Email list segmentation and pre-launch nurture
    • Internal readiness checklist

  4. Launch day execution:

    • Hour-by-hour launch day timeline
    • Channel-specific activities (email, social, PR, paid, community)
    • Live engagement plan (social responses, community Q&A)
    • Contingency plans for common issues

  5. Post-launch follow-up (1-2 weeks after):

    • Performance tracking and reporting
    • Follow-up content and engagement
    • User feedback collection
    • Iteration and optimization based on data

  6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Launch Strategy section:

    • Launch Overview — type, goals, success metrics
    • Pre-Launch Plan — timeline and activities
    • Launch Day Playbook — hour-by-hour execution
    • Post-Launch Plan — follow-up and optimization
    • Channel Checklist — per-channel launch activities

Output

Launch strategy appended to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

  • Launch type and primary goal
  • Key pre-launch activities and timeline
  • Launch day critical path

Gives 0 of the 12 instructions most product growth skills give in 576 tokens

Counted across 728 of the 1,010 authors here whose files we hold, read 2026-08-06

  • read product marketing context before asking questionsin 24 of 728, across 15 files
  • define the ideal customer profilein 21 of 728, across 3 files
  • document a rollback plan before deploymentin 21 of 728, across 12 files
  • analyze the codebase to understand the productin 19 of 728, across 1 file
  • ask clarifying questions about the value propositionin 19 of 728, across 1 file
  • search for companies matching the criteriain 19 of 728, across 1 file
  • look for signals of immediate needin 19 of 728, across 1 file
  • assign a fit score from one to tenin 19 of 728, across 1 file
  • identify the target decision maker rolein 19 of 728, across 1 file
  • suggest a personalized contact strategyin 19 of 728, across 1 file
  • provide conversation starters for outreachin 19 of 728, across 1 file
  • format results in a scannable markdown templatein 19 of 728, across 1 file

Said here and by no other author read

  • Read strategy file before planning launch
  • Skip prerequisite check if skip flag is set
  • Log skipped checks to file
  • Plan waitlist or early access strategy
  • Prepare press and influencer outreach list
  • Plan channel-specific launch day activities

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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Skills are one crate of 328,083. Ordering is by how many stacks a row turns up in, so the top of any crate is what has actually been picked rather than what has the most stars.