Launch strategy

Launch Strategy

Plan and structure a launch campaign for "$ARGUMENTS". Cover pre-launch, launch day, and post-launch activities across all channels.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for positioning and audience
   • Read .metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for channel context)

2. Define launch goals and type:

   • Launch type: new product, new feature, major update, rebrand, or market entry
   • Primary goal: awareness, signups, revenue, press coverage
   • Success metrics with specific targets

3. Pre-launch planning (2-4 weeks before):

   • Waitlist or early access strategy
   • Teaser content and social buildup
   • Press and influencer outreach list
   • Product Hunt or launch platform preparation
   • Email list segmentation and pre-launch nurture
   • Internal readiness checklist

4. Launch day execution:

   • Hour-by-hour launch day timeline
   • Channel-specific activities (email, social, PR, paid, community)
   • Live engagement plan (social responses, community Q&A)
   • Contingency plans for common issues

5. Post-launch follow-up (1-2 weeks after):

   • Performance tracking and reporting
   • Follow-up content and engagement
   • User feedback collection
   • Iteration and optimization based on data

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Launch Strategy section:

   • Launch Overview — type, goals, success metrics
   • Pre-Launch Plan — timeline and activities
   • Launch Day Playbook — hour-by-hour execution
   • Post-Launch Plan — follow-up and optimization
   • Channel Checklist — per-channel launch activities

Output

Launch strategy appended to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

• Launch type and primary goal
• Key pre-launch activities and timeline
• Launch day critical path