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Free tool strategy

Skill bromso/metapowers/plugins/marketing/skills/free-tool-strategy

Plan free tools and calculators for acquisitionFrom its SKILL.md

Install
npx -y skills add bromso/metapowers --skill free-tool-strategy

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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  • 1 stars1 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

2.2 KB, 527 tokens by cl100k_base, as published. Nobody here has run it

Free Tool Strategy

Design a free tool or calculator strategy for "$ARGUMENTS". Plan tools that attract users, demonstrate product value, and drive conversions.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and product context

  2. Identify tool opportunities:

    • What calculations, assessments, or tasks does the audience do manually?
    • Use WebSearch to find successful free tools in the category
    • What tools do competitors offer? What's missing?
    • Which tools naturally lead to the paid product? (product-led growth alignment)

  3. Design tool concepts:

    • Create 2-3 free tool concepts with:
      • Tool name and description
      • Core functionality
      • Input/output design
      • How it connects to the paid product
      • SEO and viral potential (is it linkable? shareable?)
      • Build effort estimate

  4. Growth mechanics:

    • SEO: will people search for this tool?
    • Virality: does the output encourage sharing?
    • Data capture: what user data does it naturally collect?
    • Upsell path: how does it lead to the paid product?

  5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Free Tool Strategy section:

    • Tool Concepts — 2-3 concepts with details
    • Recommended Tool — which to build first and why
    • Growth Mechanics — SEO, virality, data capture
    • Upsell Path — how it leads to conversion
    • Technical Requirements — high-level build spec

Output

Free tool strategy appended to .metapowers/marketing/$ARGUMENTS/02-act.md. Present a summary highlighting:

  • Recommended tool to build
  • Expected traffic and conversion potential
  • Connection to paid product

What ships with it

Read from the repository

Just SKILL.md. No reference files, no scripts.

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