Customer research

Customer Research

Research the target audience for "$ARGUMENTS". Build detailed personas, map jobs-to-be-done, identify pain points, and understand the buyer journey.

Prerequisites

None — this is typically the first Strategy skill to run.

Process

1. Web research to understand the target audience:

   • Use WebSearch to find audience research, surveys, forum discussions, and industry reports about "$ARGUMENTS"
   • Use WebFetch to read the most relevant sources in depth (aim for 5-8 quality sources)
   • Look for: demographic data, behavioral patterns, purchase motivations, common objections

2. Build personas:

   • Create 2-3 detailed buyer personas based on findings
   • For each: demographics, goals, frustrations, current solutions, decision-making process
   • Identify the primary persona (highest value / most common)

3. Map jobs-to-be-done:

   • Identify the functional, social, and emotional jobs the audience is hiring for
   • Map the "when" — what triggers the need
   • Document desired outcomes and success metrics from the audience's perspective

4. Identify pain points and objections:

   • What frustrates them about current solutions?
   • What prevents them from switching or buying?
   • What questions do they ask before purchasing?
   • Mine forums, review sites, and social media for unfiltered language

5. Map the buyer journey:

   • Document awareness → consideration → decision stages
   • Identify touchpoints and information needs at each stage
   • Note where they research, who influences them, and what content they consume

6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/00-strategy.md under a ## Customer Research section:

   • Personas — 2-3 detailed buyer personas
   • Jobs to Be Done — functional, social, emotional jobs
   • Pain Points & Objections — frustrations, barriers, common questions
   • Buyer Journey — stages, touchpoints, information needs
   • Key Insights — top 3-5 actionable insights

Output

Customer research appended to .metapowers/marketing/$ARGUMENTS/00-strategy.md. Present a summary highlighting:

• Primary persona profile
• Top pain points discovered
• Most important insight for messaging