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Competitor profiling

Skill bromso/metapowers/plugins/marketing/skills/competitor-profiling

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill competitor-profiling

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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Map competitive landscape — positioning, strengths, gaps, and opportunities

SKILL.md

2.1 KB, as published. Nobody here has run it

Competitor Profiling

Analyze the competitive landscape for "$ARGUMENTS". Profile key competitors, map their positioning, identify strengths and weaknesses, and find market gaps.

Prerequisites

None — can be run independently or after customer-research.

Process

  1. Identify competitors:

    • Use WebSearch to find direct and indirect competitors for "$ARGUMENTS"
    • Categorize: direct competitors, indirect competitors, potential future competitors
    • Aim for 5-8 competitors to analyze

  2. Profile each competitor:

    • Use WebFetch to read their website, pricing page, and key marketing pages
    • Document: value proposition, target audience, pricing model, key features, market position
    • Note their messaging tone, brand positioning, and content strategy

  3. Analyze strengths and weaknesses:

    • What do they do well? What do customers praise?
    • Where do they fall short? What do customers complain about?
    • Use WebSearch to find reviews, comparisons, and user feedback

  4. Map the competitive landscape:

    • Create a positioning matrix (e.g., price vs. feature depth, or ease-of-use vs. power)
    • Identify white space — underserved segments or unmet needs
    • Note emerging trends competitors are or aren't addressing

  5. Identify opportunities:

    • Where can "$ARGUMENTS" differentiate?
    • What competitor weaknesses can be exploited?
    • What market gaps are no one filling?

  6. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/00-strategy.md under a ## Competitor Analysis section:

    • Competitor Profiles — summary of each competitor
    • Positioning Matrix — visual landscape map
    • Strengths & Weaknesses — per competitor
    • Market Gaps — underserved needs or segments
    • Differentiation Opportunities — where to win

Output

Competitor analysis appended to .metapowers/marketing/$ARGUMENTS/00-strategy.md. Present a summary highlighting:

  • Top 3 competitors and their positioning
  • Biggest market gap identified
  • Recommended differentiation angle

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