Community marketing

Community Marketing

Develop a community-led growth strategy for "$ARGUMENTS". Plan community channels, engagement programs, and advocacy initiatives.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and positioning

2. Community landscape research:

   • Use WebSearch to find where the audience already gathers (Reddit, Discord, Slack, forums, Facebook groups)
   • Identify existing communities to participate in vs. building your own
   • Analyze successful community strategies from competitors

3. Community strategy:

   • Own vs. participate: should "$ARGUMENTS" build a community or join existing ones?
   • Platform selection for owned community (Discord, Slack, Circle, forum)
   • Community value proposition — why would someone join?
   • Moderation and governance approach

4. Engagement programs:

   • Ambassador or champion programs
   • User-generated content initiatives
   • Community events (AMAs, workshops, meetups)
   • Knowledge sharing and peer support

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/01-reach.md under a ## Community Marketing section:

   • Community Landscape — existing communities to engage with
   • Owned Community Plan — platform, value prop, launch plan
   • Engagement Programs — ambassador, UGC, events
   • Growth Metrics — community health metrics to track

Output

Community marketing strategy appended to .metapowers/marketing/$ARGUMENTS/01-reach.md. Present a summary highlighting:

• Recommended community approach (own vs. participate)
• Top existing communities to engage with
• First community initiative to launch