Cold email

Cold Email

Design cold outbound email campaigns for "$ARGUMENTS". Create personalized email templates, follow-up sequences, and targeting criteria.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and value proposition
   • Read plugins/marketing/shared/campaign-plan-template.md for structure

2. Define targeting criteria:

   • Ideal customer profile (ICP) for outbound
   • Company firmographics: size, industry, tech stack, growth signals
   • Contact persona: title, department, seniority
   • Intent signals: hiring, funding, tech changes, content engagement

3. Design email sequence:

   • 3-5 email sequence with timing (typically days 1, 3, 7, 14)
   • Each email: different angle or value prop
   • Personalization strategy: what's personalized per recipient?
   • Follow-up logic: when to stop, when to escalate

4. Write email templates:

   • For each email: subject line (2-3 variants), body, CTA
   • Keep emails short (under 150 words)
   • Lead with relevance, not pitch
   • Include specific personalization placeholders
   • Compliance: include opt-out, identify sender, no deceptive subjects

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Cold Email section:

   • ICP & Targeting — who to target and why
   • Sequence Design — timing and logic
   • Email Templates — full copy for each email
   • Personalization Guide — what to customize per recipient
   • Compliance Notes — CAN-SPAM, GDPR requirements

Output

Cold email strategy written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present the full email sequence for review.