Churn prevention

Churn Prevention

Analyze and reduce churn for "$ARGUMENTS". Identify churn signals, design interventions, and build retention strategies.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and product context
   • Read .metapowers/marketing/$ARGUMENTS/04-engage.md if it exists

2. Identify churn signals:

   • Usage decline patterns (login frequency, feature usage drop)
   • Support ticket patterns that precede churn
   • Billing signals (failed payments, downgrade inquiries)
   • Engagement signals (email opens dropping, NPS decline)

3. Analyze churn reasons:

   • Use WebSearch to find common churn reasons in the category
   • Map reasons to: product gaps, pricing issues, poor onboarding, competitive switching, need ended
   • Which reasons are preventable vs. natural?

4. Design interventions:

   • Early warning system: automated alerts on churn signals
   • Re-engagement campaigns: email, in-app, personal outreach
   • Cancellation flow optimization: save offers, feedback collection, easy pause option
   • Win-back campaigns: timing, messaging, incentives
   • Product improvements that address top churn reasons

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/04-engage.md under a ## Churn Prevention section:

   • Churn Signals — early warning indicators to monitor
   • Churn Reasons Analysis — categorized and prioritized
   • Intervention Playbook — action per signal/reason
   • Cancellation Flow Design — save offers and feedback
   • Win-Back Campaign — timing and messaging
   • Retention Metrics — what to track

Output

Churn prevention strategy written to .metapowers/marketing/$ARGUMENTS/04-engage.md. Present a summary highlighting:

• Top 3 churn signals to monitor
• Most impactful intervention
• Recommended cancellation flow changes