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Analytics tracking

Skill bromso/metapowers/plugins/marketing/skills/analytics-tracking

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill analytics-tracking

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Set up analytics, event tracking, and attribution

SKILL.md

2.1 KB, 469 tokens by cl100k_base, as published. Nobody here has run it

Analytics Tracking

Plan analytics and event tracking for "$ARGUMENTS". Design measurement frameworks, event taxonomies, and attribution models.

Prerequisites

None — this is a utility skill that works across all phases.

Process

  1. Read context (if available):

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for KPIs and success metrics
    • Read any existing phase artifacts for metrics mentioned

  2. Define measurement framework:

    • What business questions need answering?
    • Map KPIs to RACE phases: Reach, Act, Convert, Engage
    • Identify leading vs. lagging indicators
    • Define the conversion funnel with measurable steps

  3. Design event taxonomy:

    • Naming convention: category_action_label or object.action
    • Core events: page views, signups, activations, conversions, upgrades, churns
    • Engagement events: feature usage, content consumption, sharing
    • Campaign events: UTM tracking, ad clicks, email opens
    • Properties per event: what metadata to capture

  4. Attribution model:

    • First-touch vs. last-touch vs. multi-touch attribution
    • UTM parameter strategy
    • Cross-device and cross-session tracking considerations
    • Privacy and consent requirements (GDPR, CCPA)

  5. Tool recommendations:

    • Analytics platform (GA4, Mixpanel, Amplitude, PostHog)
    • Tag management (GTM)
    • Data layer design
    • Dashboard and reporting recommendations

  6. Write the artifact — write to .metapowers/marketing/$ARGUMENTS/analytics-tracking.md:

    • Measurement Framework — KPIs per RACE phase
    • Event Taxonomy — full event list with properties
    • Attribution Model — recommended model with rationale
    • Implementation Guide — tool setup and tag management
    • Dashboard Plan — what dashboards to build

Output

Analytics plan written to .metapowers/marketing/$ARGUMENTS/analytics-tracking.md. Present a summary highlighting:

  • Core events to implement
  • Recommended analytics stack
  • Attribution model choice

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