Ad creative

Ad Creative

Generate ad copy and creative briefs for "$ARGUMENTS". Create platform-specific ad variations with headlines, descriptions, and creative direction.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for messaging and positioning
   • Read .metapowers/marketing/$ARGUMENTS/03-convert.md if it exists (for campaign context)

2. Define ad format requirements:

   • Platform and ad type (search, display, social feed, video, carousel)
   • Character limits per field
   • Image/video specs if applicable
   • Number of variants needed

3. Write ad copy variants:

   • For search ads: 5+ headline variants (30 chars), 3+ description variants (90 chars)
   • For social ads: primary text, headline, description, CTA button
   • Apply different angles: benefit-led, problem-led, social-proof-led, urgency-led
   • Use audience language from customer research

4. Creative brief (for visual ads):

   • Visual direction and mood
   • Required elements (logo, product shot, CTA)
   • Color palette and brand guidelines
   • Image vs. illustration vs. video recommendation
   • A/B test variants for creative

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Ad Creative section:

   • Ad Specs — platform, format, character limits
   • Copy Variants — all headline and description options
   • Creative Brief — visual direction for design team
   • A/B Test Plan — which variants to test first
   • Performance Hypotheses — which angles should win and why

Output

Ad creative written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present all copy variants in a scannable format for easy review.