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Ad creative

Skill bromso/metapowers/plugins/marketing/skills/ad-creative

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill ad-creative

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

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Generate ad copy and creative briefs

SKILL.md

2.1 KB, as published. Nobody here has run it

Ad Creative

Generate ad copy and creative briefs for "$ARGUMENTS". Create platform-specific ad variations with headlines, descriptions, and creative direction.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

  1. Read context:

    • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for messaging and positioning
    • Read .metapowers/marketing/$ARGUMENTS/03-convert.md if it exists (for campaign context)
  2. Define ad format requirements:

    • Platform and ad type (search, display, social feed, video, carousel)
    • Character limits per field
    • Image/video specs if applicable
    • Number of variants needed
  3. Write ad copy variants:

    • For search ads: 5+ headline variants (30 chars), 3+ description variants (90 chars)
    • For social ads: primary text, headline, description, CTA button
    • Apply different angles: benefit-led, problem-led, social-proof-led, urgency-led
    • Use audience language from customer research
  4. Creative brief (for visual ads):

    • Visual direction and mood
    • Required elements (logo, product shot, CTA)
    • Color palette and brand guidelines
    • Image vs. illustration vs. video recommendation
    • A/B test variants for creative
  5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Ad Creative section:

    • Ad Specs — platform, format, character limits
    • Copy Variants — all headline and description options
    • Creative Brief — visual direction for design team
    • A/B Test Plan — which variants to test first
    • Performance Hypotheses — which angles should win and why

Output

Ad creative written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present all copy variants in a scannable format for easy review.

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