Ad creative
Skill bromso/metapowers/plugins/marketing/skills/ad-creative
A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.
npx -y skills add bromso/metapowers --skill ad-creativeAssembled from the repository path, not quoted from the project. Check it against their README if it does not work.
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Generate ad copy and creative briefs
SKILL.md
2.1 KB, as published. Nobody here has run it
Ad Creative
Generate ad copy and creative briefs for "$ARGUMENTS". Create platform-specific ad variations with headlines, descriptions, and creative direction.
Prerequisites
Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:
Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run
/marketing:customer-research $ARGUMENTSfirst, or use--skip-checksto bypass.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.
Process
-
Read context:
- Read
.metapowers/marketing/$ARGUMENTS/00-strategy.mdfor messaging and positioning - Read
.metapowers/marketing/$ARGUMENTS/03-convert.mdif it exists (for campaign context)
- Read
-
Define ad format requirements:
- Platform and ad type (search, display, social feed, video, carousel)
- Character limits per field
- Image/video specs if applicable
- Number of variants needed
-
Write ad copy variants:
- For search ads: 5+ headline variants (30 chars), 3+ description variants (90 chars)
- For social ads: primary text, headline, description, CTA button
- Apply different angles: benefit-led, problem-led, social-proof-led, urgency-led
- Use audience language from customer research
-
Creative brief (for visual ads):
- Visual direction and mood
- Required elements (logo, product shot, CTA)
- Color palette and brand guidelines
- Image vs. illustration vs. video recommendation
- A/B test variants for creative
-
Write the artifact — append to
.metapowers/marketing/$ARGUMENTS/03-convert.mdunder a## Ad Creativesection:- Ad Specs — platform, format, character limits
- Copy Variants — all headline and description options
- Creative Brief — visual direction for design team
- A/B Test Plan — which variants to test first
- Performance Hypotheses — which angles should win and why
Output
Ad creative written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present all copy variants in a scannable format for easy review.