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Strategy

Skill bromso/metapowers/plugins/branding/skills/strategy

A Claude Code plugin that adds an agentic skills framework, with MCP's and a meta prompting processes. Inspired by "Superpowers" & "Figma Console MCP", but not just for development or design; but for all aspect within the digital production cycle.

Install
npx -y skills add bromso/metapowers --skill strategy

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Define brand positioning, values, personality, and competitive differentiation

SKILL.md

2.0 KB, 488 tokens by cl100k_base, as published. Nobody here has run it

Strategy

Define the brand strategy for "$ARGUMENTS". Synthesize discovery findings into a clear positioning, values, personality, and differentiation framework.

Prerequisites

Read .metapowers/branding/$ARGUMENTS/01-discover.md. If this file does not exist, tell the user:

Phase 1 (Discover) has not been completed for "$ARGUMENTS". Run /branding:discover $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/branding/$ARGUMENTS/skip-log.md.

Process

  1. Read context files:

    • Read .metapowers/branding/$ARGUMENTS/01-discover.md for research findings
    • Read plugins/branding/shared/brand-platform-template.md for output structure
    • Read plugins/branding/shared/brand-prism-guide.md for the six brand facets

  2. Define brand purpose, vision, and mission:

    • Purpose: why does this brand exist?
    • Vision: where is the brand going?
    • Mission: what does it do, for whom, and how?

  3. Define brand values:

    • 3-5 core values that guide all brand decisions
    • For each value: description and how it manifests in behavior

  4. Craft positioning statement:

    • For [target audience] who [need], [brand] is the [category] that [benefit] because [reason]

  5. Define brand personality:

    • 3-5 personality traits (e.g., bold, approachable, expert, playful)
    • For each trait: how it influences communication

  6. Map competitive differentiation:

    • What sets this brand apart from each key competitor?
    • The unique value proposition

  7. Write the artifact to .metapowers/branding/$ARGUMENTS/02-strategy.md following the brand platform template.

Output

The brand strategy written to .metapowers/branding/$ARGUMENTS/02-strategy.md. Present a summary to the user highlighting:

  • The positioning statement
  • Core values
  • Key personality traits
  • Primary differentiator

Keep looking

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