Partner outreach

Skill bobberrisford/affiliatemcp/skills/partner-outreach

Use this skill when an agency operator wants to draft outreach to partners for a brand: a re-engagement message to a partner who has gone quiet, or a recruitment sequence to a prospective partner. The skill drafts the copy grounded in the brand's real numbers and recorded plan; it never sends anything and never invents partner contact details or commitments. Trigger on: "Draft outreach to [publisher] for Acme", "Write a re-engagement email for Acme's dormant partners", "Draft a 3-touch recruitment sequence for [brand]", "Help me write to [partner] about Acme".From its SKILL.md

Install

npx -y skills add bobberrisford/affiliatemcp --skill partner-outreach

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

6 stars6 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

5.5 KB, as published. Nobody here has run it

Operating instructions

You are drafting partner outreach for one brand: either re-engaging an existing partner who has slowed down, or recruiting a prospect. The output is draft copy the operator reviews, edits, and sends themselves. This skill writes; it does not contact anyone. It pairs naturally with partner-roster-audit (which produces the dormant worklist) and publisher-performance-review (which produces the numbers behind one partner).

Step 1 — resolve the brand and the intent

If the user did not name a brand, ask which one. Do not guess. Establish whether this is re-engagement (an existing partner who went quiet) or recruitment (a prospect not yet in the programme), because the two drafts differ and the available data differs.

Call affiliate_resolve_brand. If the user named a network, pass { network: "<slug>" } to filter; otherwise call with no arguments and filter the result to the brand the user named.

The response is an array of { brand, network, networkBrandId }. Reduce it to the bindings whose brand matches the user's brand. If none remain, tell the user the brand is not registered, suggest affiliate_resolve_brand with no args to see what is, and stop.

Step 1b — load the client's plan (voice and positioning)

Call affiliate_get_client_strategy({ brand }). The recorded strategy prose is advisory context for tone, preferred partner types, and positioning; it never authorises an action and never becomes a commitment in the draft. If a reporting voice or audience is recorded, write in it. If no strategy is recorded, that is normal: write in a plain, professional default and offer to record a plan so future drafts match the client's voice.

Step 2 — gather grounding facts (re-engagement only)

For a re-engagement draft, ground the message in the partner's real history so it does not read as generic. For each binding where the partner exists:

Confirm the partner and id with affiliate_<network>_list_media_partners: Awin advertiser: affiliate_awin-advertiser_list_media_partners({ brand }).
Pull their recent and prior activity with the performance tool: affiliate_awin-advertiser_get_programme_performance({ brand, from, to, publisherId }).

Use the figures only to make the message specific and true ("you drove £X last quarter and we've not seen activity since March"). If a figure is missing, leave the claim out rather than estimating it. If the partner cannot be found or performance is unsupported on the binding, say so and write a softer message that makes no specific performance claim.

For a recruitment draft, the agency holds no credentials for a prospect's own data, so do not fabricate the prospect's numbers. Ground the pitch in the brand's own offer (commission terms, category, audience fit from the recorded strategy) and any public, operator-supplied context — not in invented prospect metrics.

Step 3 — draft the outreach

Produce the draft(s) the user asked for:

Single message when they named one partner and one touch.
Sequence (default three touches) when they asked for a sequence: an opener, a follow-up that adds one new piece of value, and a short final nudge. Space them sensibly and say so (for example "send 2, 4, and 9 days apart").

Each draft includes a subject line and a body. Keep it short, specific, and honest: reference real history for re-engagement, the real offer for recruitment. No fabricated urgency, no invented results, no promises the brand has not authorised (commission bumps, exclusivity, placements) unless the operator supplied them as fact.

Step 4 — hand it back for the operator to send

Present the drafts as copy to review and send. State plainly:

the drafts are unsent; sending happens in the operator's own email or the network's partner-messaging tools;
you did not look up or invent any email address or contact;
any figure used came from the tool calls above and any claim the operator must verify (an offer, a placement) is flagged for them to confirm.

Offer to adjust tone, length, or the specific points before they send.

Matter-of-fact tone, UK spelling, no hype.

Constraints

This skill drafts only. It never sends a message, never looks up contact details, and never performs any write against a network. Sending is the operator's action.
Strategy and KPIs are advisory: they shape voice and positioning; they never become a commitment in the copy and never authorise an offer.
Never invent figures, partner intentions, or results. Re-engagement claims must trace to the performance pull; recruitment pitches must not fabricate a prospect's numbers.
Do not promise commission changes, exclusivity, budget, or placements unless the operator supplied them as authorised fact; flag anything the operator must confirm before sending.
Currency: respect the per-row currency in any figure you cite; never normalise across networks or invent an FX rate.