Content repurposing

Skill beginnersinai/claude-skills-marketplace/plugins/content-repurposer/skills/content-repurposing

Free Claude skills and plugins by Beginners in AI. Add this marketplace to Claude Code to install all skills instantly.

Install

npx -y skills add beginnersinai/claude-skills-marketplace --skill content-repurposing

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What its author says it does

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Automatically activates when users discuss content repurposing, ask how to turn a blog post into social media posts, want to distribute content across platforms, mention content multiplication, ask about platform-specific formatting, want to get more mileage from existing content, or ask how to post on multiple platforms. Provides the 10-format framework, platform specifications, hook patterns, and distribution strategy.

SKILL.md

5.9 KB, ~1.3k tokens by cl100k_base, as published. Nobody here has run it

Content Repurposing Framework

This skill activates whenever the user discusses content distribution, repurposing, or multi-platform publishing — even without running a slash command.

When This Skill Activates

Activate when the user mentions or asks about:

Turning a blog post into social media (tweets, LinkedIn, etc.)
Content repurposing, remixing, or multiplication
What to post on a specific platform
How to distribute content across multiple channels
Getting more value from content they've already written
Platform-specific formatting (tweet length, LinkedIn structure, etc.)
Content calendars or scheduling

The Core Framework: One Piece, Ten Formats

Every strong piece of content contains enough ideas, data, stories, and insights to fuel 10 different platform-native formats:

#	Format	Platform	Time to Create
1	Thread	X/Twitter	10-15 min
2	Post	LinkedIn	10 min
3	Newsletter	Email	15-20 min
4	Carousel	LinkedIn	15-20 min
5	Long Video Script	YouTube	20-30 min
6	Short Video Script	TikTok/Reels/Shorts	5-10 min
7	Blog Summary	SEO/Syndication	10 min
8	Quote Graphics	Instagram/Pinterest	5-10 min
9	Talking Points	Podcast	10-15 min
10	Discussion Post	Skool/Discord/Groups	5 min

Total time to create all 10: 2-3 hours from one source article (compared to 20+ hours writing each from scratch).

The Anti-Pattern: Cross-Posting

The single most common mistake in content distribution is copying the same text to every platform. This performs worse than not posting at all because:

Algorithms detect it. LinkedIn, X, and Facebook all suppress content that appears identical to posts on other platforms.
Audiences notice it. If someone follows you on both LinkedIn and X, seeing the same text twice feels lazy.
Format mismatch. A blog paragraph reads differently than a tweet. A LinkedIn post has different expectations than an email. Identical content violates every platform's native patterns.

The fix: Same idea, different format. The core insight stays the same. The hook, structure, tone, length, and CTA change for each platform.

The Cascade Strategy

Don't publish everything at once. Distribute in stages:

Email first (Day 1) — your subscribers are your most valuable audience. They get it first.
Long-form social (Day 1-2) — LinkedIn post and X thread reach your followers.
Engagement formats (Day 2-3) — Carousel and community post drive interaction.
Video (Day 3-5) — YouTube and short-form reach new audiences.
Extended distribution (Day 5-7) — Blog summary, quote graphics, podcast points for the long tail.

This cascade builds momentum: early engagement on one platform signals quality to algorithms on others.

Hook Patterns

Every format opens with its strongest line. The hook determines whether anyone reads the rest. Read ${CLAUDE_PLUGIN_ROOT}/skills/content-repurposing/references/hook-patterns.md for 8 proven hook formulas with per-platform guidance.

Key hooks:

Stat-Lead: Open with a surprising number
Contrarian: Challenge conventional wisdom
Story-Open: Start with a micro-narrative
Result-First: Lead with the outcome

Platform Quick Reference

Read ${CLAUDE_PLUGIN_ROOT}/skills/content-repurposing/references/platform-specs.md for detailed specs on all 10 formats including character limits, structure templates, tone guidelines, and posting cadence.

Quick rules:

X/Twitter: 280 chars/tweet, 5-12 tweet threads, punchy tone
LinkedIn: 3,000 char limit, single-line paragraphs, professional tone, question at end
Email: 400-700 words, personal tone, bold for scanners, PS line always
Carousel: 7-10 slides, 30-50 words per slide, one idea per slide
YouTube: 8-12 min, spoken cadence, open loops for retention
Short video: 30-60 seconds, one idea, hook in first 3 seconds
Blog summary: 200-400 words, keyword-aware, standalone useful
Quote graphics: 10-25 words per quote, 5-8 quotes from source
Podcast: 8-12 bullet points, NOT a script, conversational anchors
Community: 100-250 words, ends with a specific question, no links in body

When to Point to Commands

Quick full repurpose: Run /content-repurposer:repurpose — one source in, all 10 formats out
Deep single-platform adaptation: Run /content-repurposer:adapt — one source, one platform, 3 variations to choose from
Multi-piece content planning: Run /content-repurposer:batch — multiple sources in, content calendar out

Distribution Strategy

Read ${CLAUDE_PLUGIN_ROOT}/skills/content-repurposing/references/distribution-strategy.md for the full distribution framework including the cascade model, 48-hour freshness rule, and scheduling principles.

How to Apply

If the user has a specific piece of content to repurpose:

Ask to see the source content (file path, URL, or pasted text)
Analyze it using the content-analyzer agent framework
Generate the requested format(s) following platform specs
Suggest the optimal publishing sequence

If the user is asking general questions about content distribution:

Apply the framework above to answer their question
Reference the specific platform specs for their target platform
Warn about the cross-posting anti-pattern if they seem headed that way
Suggest relevant slash commands for hands-on work

What ships with it: 3 files

26.7 KB alongside SKILL.md