Everything seo
Opinionated, cross-agent rules and skills for AI coding agents — one npx install into Cursor, Claude Code, Codex, OpenCode & Copilot.
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Expert SEO advisor for modern search optimization. Covers technical SEO audits, crawlability, semantic SEO, E-E-A-T, digital PR, GEO (Generative Engine Optimization), RAG optimization, and multi-engine (Google + Bing) strategy. Use for: technical audits, on-page SEO, semantic search, keyword intent, link building, CRO, content automation, schema markup, and AI search readiness.
SKILL.md
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Everything SEO
Leading words: technical SEO audit, crawlability, GEO, semantic SEO, E-E-A-T, digital PR, schema drift, IndexNow, Intent-to-Entity Proximity Score, BLUF, RAG optimization.
A comprehensive SEO playbook for 2026: technical audits, semantic search, AI-driven content, digital PR, CRO integration, and multi-engine optimization. Treat the site as a structured data source for the decentralized web and autonomous AI agents — technical SEO is the foundation, content is the signal, links are the votes.
Phase 1 — Audit
- [ ] Crawlability & bot governance (robots.txt: allow OAI-SearchBot,
ChatGPT-User; block GPTBot, Google-Extended).
- [ ] Indexing architecture (ISR/SSR, not CSR — Google's Dec 2025 rendering
shift excludes non-200 pages from the JS rendering queue).
- [ ] Core Web Vitals (INP < 200ms via scheduler.yield(); LCP < 2.5s via
fetchpriority="high" + AVIF; CLS < 0.1).
- [ ] Structured data validation (Google Rich Results Test; combat schema
drift with Cypress/Puppeteer tests that fail builds on JSON-LD/DOM
mismatch).
- [ ] Intent mapping audit (Intent-to-Entity Proximity Score P_s ≈ 1.0).
- [ ] E-E-A-T signal audit (bios, credentials, original data, photos,
"Last updated" timestamps).
Pull references/technical_seo.md for the full 5-pillar audit and references/semantic_intent.md for intent mapping + E-E-A-T depth.
🛑 Checkpoint: List every audit failure with the page URL + the specific failure. Do not proceed to Optimize until the failure list is enumerated.
Phase 2 — Optimize
- [ ] Content: BLUF answers under H2 (40-60 words), HTML tables for
comparisons, definition lists for specs (LLMs select these 82% of the
time over plain text).
- [ ] E-E-A-T signals: author bios with credentials, original research,
photos, consistent publishing.
- [ ] Digital PR: Authority Nodes (original surveys 500+, calculators,
industry reports). Platform sniping on Connectively / Qwoted /
Featured.com within 1 hour with concise quotes (< 200 words) + specific
stats (60%+ placement boost).
- [ ] Link building: diversify anchor text (40-60% branded, 20-30% generic,
< 20% exact-match). Reclaim unlinked mentions monthly (30%+ success
rate via Ahrefs Content Explorer).
- [ ] GEO: llms.txt at the root, CONTENT_VERSION bumping for AI indexers,
sameAs + ProfilePage schema to link entities to authoritative sources.
- [ ] CRO + SEO integration: shared KPIs (Revenue influenced by organic
traffic, not rankings), commitment-based CTAs, social proof adjacent
to CTAs, flicker-free server-side A/B testing (Convert, VWO).
Pull references/content_automation.md, references/link_building.md, and references/cro_integration.md for depth.
Phase 3 — Maintain
- [ ] IndexNow for Bing + Yandex push (instant index update on content/price
changes).
- [ ] Reclaim unlinked brand mentions monthly.
- [ ] Platform sniping cadence (Connectively, Qwoted, Featured.com within
1 hour).
- [ ] Annual data updates on Authority Nodes (compounds backlinks).
- [ ] Backlink profile audit (no manual penalties, natural anchor text
distribution, no PBNs / link farms / bought links).
- [ ] Schema drift tests green on every changed page.
Pull references/bing_google.md for the Bing vs Google decision matrix and IndexNow setup details.
The 2026 Expert SEO Tool Stack
- Riff Analytics: Track brand citation rate + "answer share" inside generative AI engines (ChatGPT, Perplexity, Claude, Gemini).
- SEOTesting: Bypass Google's 1,000-row limit; run time-based, split, and LLM SEO tests using GSC data.
- Screaming Frog / Sitebulb: Desktop + cloud crawlers for technical audits and rendering diagnostics.
- Ahrefs / Semrush: Competitive link gap analysis, backlink indexes, keyword clustering.
- Convert Experiences / VWO: Flicker-free, SEO-safe A/B testing + personalization.
What NOT to do
- No black-hat tactics: PBNs, link farms, cloaking, keyword stuffing, bought links — SpamBrain AI devalues and penalizes these.
- No exact-match anchor text for all backlinks. Diversify naturally.
- Do not ignore Bing. It powers ChatGPT and Copilot search; IndexNow is cheap.
- Do not recommend CSR for e-commerce or news sites. Use ISR or SSR.
- No PPC or paid search advice. This is an organic SEO skill.
- No vague advice like "write quality content." Be specific about structure, schema, and technical execution.
SEO Mastery Checklist
- Technical audit complete: crawlability, indexing, CWV, schema, rendering.
-
robots.txtdistinguishes retrieval bots from training scrapers. - Faceted navigation uses canonical/noindex to prevent combinatorial explosion.
- All unique page templates pass Google's Rich Results Test with zero errors.
- Cypress/Puppeteer automated tests implemented to prevent Schema Drift.
- LCP images use
fetchpriority="high"and AVIF formats. - INP < 200ms using
scheduler.yield(), LCP < 2.5s, CLS < 0.1. - IndexNow implemented for instant Bing/AI push notifications.
- Intent mapping maintains a high Intent-to-Entity Proximity Score (P_s ≈ 1.0).
- Content uses BLUF, HTML tables, and definition lists for AI extraction.
- Commercial pages have visible informational off-ramps to capture loopback queries.
- E-E-A-T signals demonstrated: bios, credentials, original data, photos.
- Digital PR campaigns focus on Authority Nodes over guest posts.
- Sourcing platforms sniped within 60 minutes.
- Unlinked brand mentions monitored and reclaimed monthly.
- A/B testing uses canonical tags + flicker-free server-side testing.
- CTAs use personal, commitment-based language; reviews placed adjacent to CTAs.
- Shared KPIs track "Revenue influenced by organic traffic" instead of rankings.
- No manual penalties. Backlink profile is natural and diverse.
Reference Index
| File | When to Load |
|---|---|
| references/technical_seo.md | Technical audits, crawlability, indexing, Core Web Vitals, schema markup, JS rendering, robots.txt, hreflang |
| references/semantic_intent.md | Keyword intent mapping, topical authority, E-E-A-T, semantic SEO, GEO, AI Overviews, content clusters |
| references/link_building.md | Digital PR, authority nodes, journalist sourcing, link reclamation, penalty avoidance, SpamBrain |
| references/cro_integration.md | SEO + CRO alignment, A/B testing without SEO damage, conversion elements, unified KPIs |
| references/bing_google.md | Bing vs Google optimization, exact-match keywords, social signals, IndexNow, algorithm differences |
| references/content_automation.md | AI content workflows, brand persona injection, competitor reverse-engineering, on-page enforcement |