Marketing service page

Skill b2bforce/b2bforce/.agents/skills/marketing-service-page

Skills + workspace for AI agents in B2B service firms

Install

npx -y skills add b2bforce/b2bforce --skill marketing-service-page

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Create or refresh a standalone B2B service page from a service brief, URL, existing service file, or a mix of inputs. Use when the user wants a landing page/service page without first creating a content idea. Output to workspace/marketing/landing-pages/{slug}/.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

3.4 KB, as published. Nobody here has run it

Service Page

Standalone service-page workflow. Does not use the content idea backlog.

When to Use

User says "add landing page", "create service page", or "write landing page"
User provides a service brief, URL, existing service slug, or any combination
Need competitor-informed differentiation (optional SERP/scrape)
No prior content idea exists

Prerequisites

workspace/firm/profile.md
Service name/slug, existing service file, URL, description, or both
Current agent/LLM session
Optional APIs for competitor research: FIRECRAWL_API_KEY, DATAFORSEO_LOGIN/PASSWORD, or EXA_API_KEY

If the service context is missing or thin, run marketing-service first or create service-context.md inside the service-page folder from the user brief.

Pipeline

1. Resolve service context

Input priority:

User-provided description
Existing workspace/firm/services/{slug}.md
URL page content
Firm profile

If a URL and description conflict, user description wins. Do not invent proof, metrics, clients, or pricing.

A service page is public material. Client results may only come from workspace/firm/proof/ records with usable_publicly: true, named only when client_public: true — see the Proof Gate in AGENTS.md.

Write or update:

workspace/marketing/landing-pages/{slug}/service-context.md

2. Generate SEO phrases

Generate commercial-intent B2B keyword candidates for the service. If DataForSEO/Exa is unavailable, mark them as draft keywords, not validated search data.

3. Optional competitor research

Primary: Exa search (5 results, take top 3) for competitor service pages
Fallback: DataForSEO SERP top 10 organic results → scrape top 3 pages with Firecrawl (each truncated to 15k chars)

If no research tool is available, continue from firm/service context and mark the page as research_mode: dry_run.

Write: workspace/marketing/landing-pages/{slug}/competitor-research.md

Include: URL, title, key messaging, gaps/opportunities

4. Generate service page

System prompt: inline 8-section structure (Hero, Problem, Solution, Benefits, How It Works, Social Proof, FAQ, CTA) — see references/system-prompt.md

Input: service context + competitor analysis + SEO phrases

Differentiation: fresh angles competitors miss; anti-AI-slop rules. Do not claim external competitor validation unless competitor research was actually run.

5. Write outputs

workspace/marketing/landing-pages/{slug}/
├── page.md              # Final service page Markdown
├── service-context.md     # Generated service definition
└── competitor-research.md # SERP/scrape summary

Optionally create content idea stub with content_type: landing_page, buying_stage: vendor for tracking.

Anti-slop rules

No "In today's world..."
No buzzwords without substance
Hook with data, story, or provocative statement
No rhetorical question openings

Related Skills

Skill	When
`marketing-service`	Create/enrich service context first