Marketing icp

Skill b2bforce/b2bforce/.agents/skills/marketing-icp

Skills + workspace for AI agents in B2B service firms

Install

npx -y skills add b2bforce/b2bforce --skill marketing-icp

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Create or enrich an Ideal Customer Profile and 1-3 buyer personas for a B2B service. If the service is missing, first create it from a URL, text description, or both via marketing-service. Use when ICP/personas are missing before content, landing pages, or prospecting. Output to workspace/marketing/icp/.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

4.6 KB, as published. Nobody here has run it

ICP

Task-oriented workflow for creating or enriching ICP + buyer personas. The source of truth is always a service file, never a free-floating URL-only ICP.

When to Use

User says "add ICP", "create ICP", "generate buyer personas", or "who should this service target?"
Content ideas, drafts, landing pages, or prospecting are blocked by missing ICP
Existing service has no linked target_icps

Inputs

Ask only for missing essentials:

Existing service slug, or service URL, description, or both
Optional target market constraints from the user
Desired persona count if not default 1-3

If no service file exists, run marketing-service first. Do not generate ICP directly from a URL or brief while skipping the service file.

Prerequisites

workspace/firm/profile.md
workspace/firm/services/{service-slug}.md
Current agent/LLM session
Optional market research via tool-exa if the user wants enrichment

Never ask the user to paste API keys in chat. If a tool key is needed, tell the user to fill .env locally.

Workflow

1. Ensure service context

If the user gave a URL/description instead of a service slug, create or enrich the service with marketing-service, then continue from the resulting service file.

2. Gather context

Load:

workspace/firm/profile.md
workspace/firm/services/{service-slug}.md
existing ICP files in workspace/marketing/icp/
existing persona files in workspace/marketing/icp/personas/

Do not duplicate an existing ICP segment. If a close match exists, ask whether to enrich it or create a distinct segment.

3. Optional market research

Use tool-exa only when configured and useful. Research is optional enrichment, not a gate.

4. Generate ICP + personas

Use references/system-prompt.md and references/output-schema.md.

Prompt context:

Analyze this firm and service. Generate ONE ICP and 1-3 buyer personas.

=== FIRM PROFILE ===
{workspace/firm/profile.md}

=== SERVICE ===
{workspace/firm/services/{service-slug}.md}

=== EXISTING ICPs / PERSONAS (DO NOT DUPLICATE) ===
{list}

=== USER TARGETING CONSTRAINTS ===
{if any}

=== MARKET RESEARCH ===
{if any}

Return structured output matching references/output-schema.md.
Write reasoning first for internal use, then strip reasoning before saving files.
Language: {content_language from firm profile}

Buying mode:

reactive when the buyer has an urgent problem or risk
proactive when the buyer seeks growth, optimization, or strategic upside
mixed when both are credible

5. Write workspace outputs

Output	Path
ICP	`workspace/marketing/icp/{slug}.md`
Personas	`workspace/marketing/icp/personas/{slug}.md`
Service link	Append ICP slug to service frontmatter `target_icps`

ICP frontmatter:

---
name:
industry:
company_size:
buying_mode:
service: {service-slug}
---

Persona frontmatter:

---
name:
icp: {icp-slug}
seniority_level:
department:
decision_role:
---

6. Validate

Run:

scripts/validate-content-readiness.sh {service-slug} {icp-slug}

Treat failures as hard stops before content ideas, drafts, landing pages, or prospecting.

Quality Rules

ICP is a company segment; persona is a role/person inside that segment.
Pain points must include consequences and current workarounds.
Trigger events must be observable.
Personas should cover distinct roles: economic buyer, technical buyer, champion, user, influencer, or gatekeeper.
buying_mode must drive messaging angle, JTBD, objections, and proof needs.
Do not invent market facts, budgets, tech stacks, or proof.

Related Skills

Skill	When
`marketing-service`	Service file is missing or incomplete
`marketing-content-ideas`	Next step after ICP + personas
`sales-prospecting-sequence`	Outbound after service + ICP + persona exist