Marketing company profile

Skill b2bforce/b2bforce/.agents/skills/marketing-company-profile

Skills + workspace for AI agents in B2B service firms

Install

npx -y skills add b2bforce/b2bforce --skill marketing-company-profile

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

What its author says it does

Copied from the file, not written here

Create, enrich, or refresh workspace/firm/profile.md from a company website URL. Use during setup after firm-context interview, or later when the firm's website, positioning, proof points, or target market changed.

The file declares its own license as MIT. That is the author’s claim about this one file, and it is not the same thing as the license GitHub reports for the repository, which is listed with the other numbers below.

SKILL.md

4.9 KB, as published. Nobody here has run it

Company Profile from URL

Creates, enriches, or refreshes the firm profile from a website.

When to Use

Setup: user provides company website URL during firm-context
Create: workspace/firm/profile.md is missing or still a template
Enrich: interview-based workspace/firm/profile.md exists and should be improved with website facts
Refresh: the firm changed its website, positioning, proof points, target market, or services and the profile should be checked again

Prerequisites

Company website URL
Current agent/LLM session
Read existing workspace/firm/profile.md if it exists
Optional website access through the current agent/browser, or tool-firecrawl if configured

Workflow

1. Choose mode

Use one of three modes:

create — no real workspace/firm/profile.md exists.
enrich — setup already created an interview-based profile.
refresh — profile exists and the user wants a later website re-audit.

2. Read current context

Read workspace/firm/profile.md first. Treat it as the source of truth for user-provided facts.

3. Fetch website content

Fetch the website's most relevant pages: homepage, about, services, case studies, industries, and contact if available.

Use the current agent/browser when available. If the workflow is being automated and tool-firecrawl is configured, use Firecrawl scrape/map scripts. If no website access is available, stop this skill and keep the interview-based profile; do not invent website facts.

Truncate page content to the minimum useful evidence. Keep source URLs in notes only when they support a changed field.

4. Extract profile facts

Extraction priorities, in order:

What the firm does
Who it serves
Services and specializations
Positioning and brand voice
Proof points and credibility signals
Operating regions and objective firmographics

Possible fields: name, website_url, tagline, description, industry, target market, brand_voice, words_to_avoid if stated, specializations, proof_points, flagship clients, certifications, country, city, operating_regions, employee_count, founded_year.

Use null or omit fields that cannot be determined. Do not guess revenue, headcount, clients, certifications, or founding year.

Enums:

industry: digital_agency, software_house, saas, consulting, ecommerce, fintech, healthcare, education, manufacturing, retail, media, real_estate, logistics, energy, nonprofit, government, other
target_market_segment: smb, mid_market, enterprise, all
messaging_style: educational, authoritative, conversational, technical, inspirational
employee_count: 1-10, 11-50, 51-200, 201-500, 501-1000, 1000+
annual_revenue: <1M, 1-5M, 5-20M, 20-100M, >100M

Country names may be mapped to ISO codes when the existing profile uses codes. Do not default to US unless the website or user said so.

5. Merge into profile

Write only:

workspace/firm/profile.md

Merge rules:

User-provided facts from the existing profile win over website extraction.
Fill blank/template fields with website evidence.
On refresh, update objective facts only when the website is clearly current.
If the website conflicts with an important existing fact, do not silently overwrite it. Add a short !_verify note in workspace/firm/profile.md or ask the user if the workflow can pause.
Do not create data/firm.json or duplicate firm context elsewhere.
Keep the profile concise; remove generic website boilerplate.

6. Refresh behavior

For refresh, re-read the current website and compare against the profile. Focus on meaningful changes: positioning, services, target markets, proof points, regions, and brand voice. Ignore navigation labels, generic marketing copy, and minor page wording changes.

Quality rules

Specific over generic taglines (e.g. "AI-powered content for B2B service companies", not "We help businesses grow")
brand_voice: detailed, actionable tone guidance (formal/casual, technical/business, confidence level, recurring phrases) — not "professional and friendly"
description: lead with what they DO, not who they ARE
Use the closest enum match only when the profile schema uses enums; use null or omit when unknown
Flag low-confidence fields with !_verify comment
Never ask the user to paste API keys in chat. If a tool key is needed, tell the user to fill .env locally.

Related Skills

Skill	When
`firm-context`	Setup interview and manual profile before enrichment
`marketing-service`	Next: create or enrich primary services
`marketing-icp`	After services exist