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Local seo

Skill avelikiy/great_cto/skills/local-seo

Don't buy software. Get the work done. GreatCTO ships AI autopilots that run a whole business function — medical coding, legal docs, procurement, accounting, IT, tax — from intake to outcome. A qualified human signs only the judgment calls. Live connectors, built-in compliance.

Install
npx -y skills add avelikiy/great_cto --skill local-seo

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What its author says it does

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Local-business SEO and structured-data framework for content-platform Product-Builder products that need to be found (storefronts, restaurant online-ordering, real-estate listings, service-business sites). Codifies schema.org structured data (LocalBusiness/Product/Menu/RealEstateListing), Core Web Vitals as a ranking input, local on-page signals (NAP consistency, Google Business Profile alignment), sitemap/robots/canonical hygiene, and listing syndication. Applied by senior-dev when building public pages and checked by cms-reviewer. cms-reviewer reviews SEO; this skill is how you BUILD it right the first time.

SKILL.md

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Local SEO — built to be found, not just reviewed

For a storefront, a restaurant, or a listing site, being discoverable IS the product. SEO designed in is cheap; SEO retrofitted is a rebuild. Build these signals from the first page.

1. Structured data (schema.org) — the biggest local lever

Emit JSON-LD matching the entity, validated against Google's Rich Results requirements:

  • LocalBusiness (+ the specific subtype: Restaurant, HomeAndConstructionBusiness, RealEstateAgent) — name, address (PostalAddress), geo, telephone, openingHours, priceRange, url, sameAs (social). This is the single highest-impact local SEO signal.
  • Product + Offer (storefront) — name, image, price, availability, aggregateRating.
  • Menu / MenuItem (restaurant online-ordering).
  • RealEstateListing / Residence (listings) — price, address, floorSize, numberOfRooms.
  • BreadcrumbList on every deep page; FAQPage where there's Q&A.

Validate every type with the Rich Results test before shipping; invalid JSON-LD earns nothing.

2. NAP consistency + Google Business Profile alignment

Name / Address / Phone must be byte-identical across the site, the LocalBusiness JSON-LD, and the Google Business Profile. Inconsistent NAP fractures local ranking. State the canonical NAP once and reuse it.

3. Core Web Vitals are a ranking input (not just perf)

LCP / INP / CLS feed search ranking for these pages. Coordinate with performance-engineer, but the SEO-driven minimums: optimized responsive images (AVIF/WebP + srcset — see media-pipeline-engineer), no layout shift on load (sized media), fast TTFB. A slow local page loses to a fast competitor regardless of content.

4. Crawl + index hygiene

  • sitemap.xml auto-generated from the catalog/listings, with lastmod; submitted.
  • robots.txt allows indexable pages, blocks app/admin/checkout-internal.
  • Canonical on every page (self or the preferred variant) — kills duplicate-content loss from filters/pagination/UTM.
  • noindex authenticated + thin/internal pages explicitly.
  • Clean, stable, keyword-relevant URLs (/menu/margherita, not /p?id=8842).

5. On-page + content signals

  • One <h1> per page; descriptive <title> + meta description per page (templated from the entity, not duplicated site-wide).
  • Descriptive alt text on every image (a11y AND image search).
  • Internal linking between related entities (product↔category, listing↔neighborhood).
  • Location pages for multi-location businesses (one indexable page per location, unique content).

6. Syndication (where the product distributes)

For listings/storefronts that syndicate (MLS/IDX, Google Shopping, marketplaces), the canonical lives on our page; syndicated copies point back. Define the feed format + update cadence (coordinate the source-of-truth with integrations-engineer).

Output

When applied, contribute an SEO section to the architecture/design doc and a checklist the senior-dev build satisfies:

## SEO
- schema.org types: <LocalBusiness subtype + Product/Menu/Listing> · JSON-LD validated
- canonical NAP: <name/address/phone> (identical in JSON-LD + GBP)
- CWV minimums: LCP/INP/CLS targets (with performance-engineer)
- crawl: sitemap.xml (lastmod) · robots.txt · canonical on all · noindex app/admin
- on-page: 1×h1, per-page title/meta, alt text, clean URLs
- syndication (if any): canonical = our page; feed = <format/cadence>

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