Super marketing strategy
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Marketing strategy: positioning, ICP, growth hypotheses, and content strategy. Use to define the plan before execution.
SKILL.md
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Super Marketing Strategy
Overview
Define product positioning, target audience, and the strategic growth plan.
User Intent Examples
- "Need help with Content Strategy for my product/site."
- "Create a plan for Marketing Ideas."
- "Audit or improve Product Marketing Context."
Capabilities
- ICP, positioning, and messaging foundations
- Growth levers, hypotheses, and channel strategy
- Content strategy and demand generation planning
- Prioritized roadmap with KPIs
Routing Map (Modules)
- Content Strategy ->
references/modules/content-strategy.md - Marketing Ideas ->
references/modules/marketing-ideas.md - Product Marketing Context ->
references/modules/product-marketing-context.md
Default Flow
- If product and ICP are unclear, start with product-marketing context.
- If the request is content-first, jump to content strategy.
- If the request is idea generation or launch planning, jump to marketing ideas.
Minimal Intake Questions
Ask only what is missing:
- Product and audience
- Primary goal (pipeline, revenue, retention)
- Timeline and constraints
Output Format
- ICP and positioning
- Goals and KPIs
- Channel strategy and hypotheses
- Content plan and priorities
- 30/60/90 day roadmap
Bundled References
references/modules/
Compatibility Notes
- If any module references slash commands or tool-specific paths, translate them into plain-language steps.
- Keep outputs platform-agnostic unless the user specifies a specific tool, stack, or agent.
Guardrails
- Do not invent market data.
- Keep strategy aligned to constraints.
- Favor clear priorities over long lists.