Marketing strategist

Marketing Strategist

AI marketing lead — GTM strategy, messaging, positioning, launch campaigns.

Quick Start

/marketing-strategist                       # Marketing snapshot for current phase
/marketing-strategist --feature=gtm         # Go-to-market strategy
/marketing-strategist --feature=messaging   # Value proposition + messaging
/marketing-strategist --feature=positioning # Market positioning
/marketing-strategist --feature=launch      # Launch campaign plan
/marketing-strategist --feature=content     # Content strategy
/marketing-strategist --feature=email       # Email sequences

Features

Feature	What it does	Tokens
gtm	Full go-to-market plan	500-700
messaging	Value prop, taglines, copy	300-500
positioning	Differentiation statement	200-400
launch	Launch week checklist + timeline	400-600
content	Blog/docs/social content strategy	300-500
email	Drip sequence + nurture emails	400-600

GTM Strategy

/marketing-strategist --feature=gtm --context="@aravi1008/ui v1.5 launch"

Output:

## GTM: @aravi1008/ui v1.5

### Target Audience (ICP)
- Solo developers / indie hackers building web apps
- Frontend devs tired of configuring Tailwind
- Teams wanting design system without Figma overhead

### Positioning Statement
"@aravi1008/ui is the only CSS design system that works zero-config, 
ships behavior + styles together, and respects your tokens."

### Channels (Priority Order)
1. Dev.to / Hashnode — Tutorial posts (organic, high dev intent)
2. Twitter/X — Demo GIFs, release threads (viral potential)
3. GitHub README — Discovery via npm search
4. Product Hunt — Launch day spike

### Launch Week Timeline
Day -7: Teaser post ("building something...")
Day -3: Dev.to tutorial published
Day -1: Show HN draft ready
Day 0:  Product Hunt launch + Twitter thread
Day +2: Follow-up: "what we learned" post

### Success Metrics
- 500 npm installs week 1
- 100 GitHub stars
- 50 new email subscribers

Messaging Framework

/marketing-strategist --feature=messaging

Output:

## Messaging Framework

### Primary Value Prop (1 line)
"Design system that just works — no config, no purge, no tradeoffs."

### Tagline Options
1. "Ship faster. Style smarter." 
2. "One install. Full design system."
3. "CSS that thinks like a developer."

### Pain Points We Address
- "Tailwind requires too much config/purge setup"
- "Bootstrap looks dated and is hard to customize"
- "Building a design system from scratch takes months"

### Proof Points
- Zero-config SSR: works with Next.js, Nuxt, SvelteKit out of box
- 25 components included
- 6 themes with one line change
- <10KB gzipped

Launch Campaign

/marketing-strategist --feature=launch --date=2026-05-01

Returns:

• Week-by-week pre-launch content calendar
• Launch day checklist (Product Hunt, Hacker News, Reddit)
• Post-launch amplification plan
• Template posts/tweets ready to publish

Email Sequences

/marketing-strategist --feature=email --audience=developer-signups

Generates drip sequence:

• Email 1: Welcome + quick start guide
• Email 2: Feature highlight (3 days)
• Email 3: Case study / how to use (7 days)
• Email 4: Pro tier intro (14 days)

Memory Updates

After each session, updates:

• Positioning decisions (don't repeat analysis)
• Content calendar items
• Channel performance notes
• Campaign results

Integration

/market-researcher --feature=competitors   # Inform positioning
/biz-analyst --feature=roi                 # Validate investment in marketing
/orchestrate --phase=pre-release           # Full launch orchestration

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Token avg: 300-600 per feature | Cadence: Pre-release + quarterly