Gumroad

gumroad CLI

Use gumroad (Gumroad CLI) to query and manage Gumroad data.

Agent invariants

Always follow these rules:

• Always pass --no-input to prevent interactive prompts from blocking.
• Always pass --json for programmatic access.
• Use --json --jq <expr> together to extract exactly what you need.
• For operations that can prompt for confirmation (delete, refund, mutating admin actions, files abort, files complete replay, product updates that remove files, or products content set when omitted page IDs will be deleted), add --yes to skip confirmation.
• Pass --quiet to suppress spinners and status messages.
• Pass --dry-run to preview mutating requests without executing them.
• Use --page-delay 200ms with --all to avoid rate limits on large datasets.
• Prices are in whole currency units (e.g. --price 10.00 for $10), not cents. The CLI converts internally. Use --currency eur to change currency.
• Products are created as drafts — use gumroad products publish <id> to make them live.
• Product cover and thumbnail uploads support JPEG, PNG, and GIF. WebP is not supported by the API and the CLI rejects it before upload.
• Product custom HTML landing pages use gumroad products page preview <id> ./landing.html to run the backend sanitizer without writing, gumroad products page publish <id> ./landing.html to store the page, gumroad products page clear <id> --yes to remove it, and gumroad products page url <id> to print the live URL. --dry-run only previews the CLI request body; it does not call the backend sanitizer. Inspect .sanitization_report in preview and publish JSON output for server-side changes.
• Profile custom HTML landing pages mirror the product commands without a product id and without checkout: gumroad user page preview ./landing.html, gumroad user page publish ./landing.html (read from stdin with -), gumroad user page clear --yes, and gumroad user page url (prints the public profile URL and its /landing/embed URL). A profile has no buy button, so omit data-gumroad-action="buy" and the checkout data attributes; link to products instead.
• Storefront pages (slugged pages serving at <username>.gumroad.com/<slug>) use gumroad pages list, gumroad pages create --title <title> [--slug <slug>] [path] (with an HTML path or - the page is created as custom HTML; without one it starts empty for the in-app editor), gumroad pages pull <slug> to download a page's existing custom HTML so pull → edit → push is a real round trip (writes <slug>.html; -o <path> to choose, -o - for stdout; refuses to overwrite without --force; errors with a hint when the page has no custom HTML), gumroad pages scaffold <slug> to generate starter HTML for a rich-text page or a default profile from a static snapshot of its current render (same flags as pull; pushing the scaffold converts the page to custom HTML and replaces the dynamic storefront/editor experience), gumroad pages push <slug> ./page.html to replace a page with custom HTML, and gumroad pages preview ./page.html to run the backend sanitizer without publishing. The loop for going custom: pull (or scaffold when there's no custom HTML yet) → edit → preview → push. --json/--jq on pull/scaffold still write the file and additionally print the raw API response; combining them with -o - is rejected since both would own stdout. The special slug profile targets the profile landing page (pull profile downloads your published custom HTML, scaffold profile snapshots the default storefront render when none is published; push uses the same endpoints as user page publish). Custom HTML pages require the seller's custom_html_pages feature to be enabled; without it writes fail with an access message. Writes to slugged pages (pages create/pages push <slug>) also require the token to carry the edit_profile scope — tokens minted before the CLI requested that scope get a 403 telling them to re-run gumroad auth login.
• Product rich content uses gumroad products content list <id> --json --no-input to inspect page IDs, gumroad products content get <id> --json --no-input to dump the shared rich_content page array, and gumroad products content set <id> content.json --dry-run --json --no-input to preview a whole-document replacement. Without an explicit path, whole-document set reads ./content.json; set --page reads ./page.json. Use --page <page_id> with get/set to edit one matching page object; set --page still sends a merged whole-document PUT. For per-variant content, pass both --variant <variant_id> and --category <cat_id>. Whole-document set deletes existing pages omitted from the JSON.
• Custom HTML pages can use data-gumroad-field="name", data-gumroad-field="price", data-gumroad-field="description", and data-gumroad-action="buy". To preselect checkout state, add data-gumroad-option="<variant name>", data-gumroad-quantity="<integer>", data-gumroad-price="<decimal>", or data-gumroad-recurrence="monthly|quarterly|biannually|yearly|every_two_years". Production validates these values and falls back to product defaults when invalid. Prefer anchors for buy CTAs so production can add a checkout href; non-anchor buy elements also post to checkout.
• Audience emails are created as drafts by default. Use gumroad emails send-preview <id> --json --no-input and inspect .preview_url before gumroad emails send <id> --yes --json --no-input. Creating with --send publishes and blasts immediately, so use --dry-run first and require explicit human approval.
• If a command fails with a seller auth error, run gumroad auth status --json --no-input first. Agents can start seller auth with gumroad auth login --no-input and hand the printed approval URL to a human, or use an existing seller token via GUMROAD_ACCESS_TOKEN or gumroad auth login --with-token.
• For admin commands in agents/CI, pass --non-interactive and set GUMROAD_ADMIN_TOKEN; interactive shells can store an admin token with gumroad auth login --web.

Response shapes

Most responses are wrapped in {"success": true, ...} with resource-specific keys:

• user → .user, user update → .user
• user page preview → .custom_html, .sanitization_report
• user page publish / user page clear → .custom_html, .previous_custom_html, .profile_url, .sanitization_report
• user page url → .profile_url, .has_landing_page
• pages list → .pages[] (.slug, .title, .content, .custom_html, .url); pages create / pages push <slug> → .page; pages pull <slug> / pages scaffold <slug> → .page + .rendered_html (pull writes the page's .page.custom_html; scaffold writes .rendered_html, the static render snapshot); pages pull profile / pages scaffold profile → .custom_html, .rendered_html, .has_landing_page, .profile_url; pages push profile → profile shape (.custom_html, .previous_custom_html, .profile_url, .sanitization_report); pages preview → .custom_html, .sanitization_report
• refund-policy view/set → .refund_policy
• products list → .products[]
• products view → .product
• products content get → rich content page array directly, or one page object with --page
• products content list → rich content page summary array directly
• products content set → mutation envelope with .result
• sales list → .sales[]
• sales buyers → .buyers[] (email, name, purchase_count, last_purchase_date, utm_source, utm_medium, utm_campaign, utm_term, utm_content)
• sales view → .sale
• sales export → .status, .recipient_email
• sales summary → .gross_cents, .net_cents, .breakdown[]
• emails list → .emails[], emails view/create/send → .email, emails send-preview → .preview_url, emails delete → .message
• payouts list → .payouts[], payouts view/upcoming → .payout
• subscribers list → .subscribers[], subscribers view → .subscriber
• licenses verify → .purchase
• offer-codes list → .offer_codes[]
• upsells list → .upsells[], upsells view/create/update → .upsell, upsells delete → .message
• variant-categories list → .variant_categories[]
• variants list → .variants[]
• files upload / files complete → .file_url
• products create with media flags → .product plus .media[]
• products update with media flags → .product plus .media[]
• products covers add --image → .result.covers[], .result.main_cover_id, plus .result.media[]
• products covers add --url → .result.covers[], .result.main_cover_id
• products thumbnail set --image → .result.thumbnail, plus .result.media[]
• products thumbnail set --url → .result.thumbnail
• products page preview → .custom_html, .sanitization_report
• products page publish / products page clear → .product.custom_html, .product.landing_url, .previous_custom_html, .sanitization_report
• products update --custom-html → .product.custom_html, .product.landing_url, .previous_custom_html, .sanitization_report
• products create/update --refund-period/--refund-fine-print and products view → .product.refund_policy (.refund_period is inherit or none/7/14/30/183, plus .title, .fine_print, .inherited)
• Not every products write verb is flat: create, update, unpublish, and delete return top-level fields, but covers add, thumbnail set, and content set still wrap their payload in the {success, …, result} envelope — read those under .result
• webhooks list → .resource_subscriptions[]
• admin users info → .user (includes .user.stripe Stripe Connect state — connected, and when connected stripe_connect_account_id, stripe_dashboard_url, and a verification block of flags/counts or an error subfield when the live Stripe lookup failed — and .user.admin_links impersonate/user/purchases/stripe-dashboard URLs)
• admin users affiliates → .affiliates[]
• admin users comments list → .comments[]
• admin users comments add → .comment
• admin users compliance → .compliance_info, .info_requests[]
• admin users credits add → .user_id, .credit.id, .credit.amount_cents, .credit.reason, .credit.crediting_user_id, .credit.created_at
• admin users credits list → .credits[], .pagination.next
• admin users radar → .radar_stats, .recent_efws[]
• admin users purchases → .purchases[]
• admin users related → .related_users[], .truncated, .per_signal_limit
• admin users mark-compliant, admin users suspend, admin users suspend-for-tos-violation → .status, .message, .user_id
• admin products flag-for-tos-violation → .status, .message, .user_id, .product_id
• admin payouts list → .recent_payouts[], .pagination.next. Each payout carries stripe_transfer_id (a po_… payout or py_… destination payment, or null), bank_account (null for PayPal and debit-card payouts; otherwise bank_number routing/BIC, account_holder_full_name, account_type, currency), and trace_id (currently always null).
• admin payouts scheduled create → .message, .user_id, .scheduled_payout
• admin users refund-balance → .status, .message, .user_id, .count, .total_amount_cents, .currency
• admin users refund-all-for-fraud → .success, .user_id, .status (queued), .message, .purchases_to_refund, .block_buyers
• admin purchases view → .purchase
• admin purchases search → .purchases[], .has_more, .limit
• admin purchases lookup → .purchases[]
• admin products list → .products[], admin products view → .product

Admin pagination models differ by command:

• Cursor-paginated: admin users affiliates, admin users comments list, admin users credits list, admin users radar, admin users purchases, and admin purchases lookup return .pagination.next as a cursor string. Pass it back with --cursor.
• Page-paginated: admin products list returns .pagination.next as an integer page number. Pass it back with --page; use --per-page for page size.
• Capped, not continuable: admin users related returns at most 50 related users per signal. Always inspect .truncated; when any signal is true, the result hit the cap and there is no cursor/page to fetch the rest.
• Capped, not continuable: admin purchases search returns .has_more when the server capped results. --limit is server-capped at 25 and there is no continuation token.

Bulk operations

When creating or updating many products:

• Check existing products and permalinks first, then skip duplicates on re-runs.
• Derive custom permalinks deterministically from source data so retries are idempotent.
• Use --dry-run --json to preview generated requests, and ask the user to confirm before mutating more than 5 products.
• Continue past per-product errors, collect each failure with its product/permalink, and summarize successes and failures at the end.
• For product media failures after creation, retry with the command printed in the error, such as gumroad products covers add <id> --image ./cover.jpg.

Commands

auth — Manage authentication

# Check auth (do this first if unsure)
gumroad auth status --json --no-input

# Start device authorization and wait for human approval
gumroad auth login --no-input

# Use an existing seller token without browser approval
gumroad auth login --with-token --json --no-input < token.txt
printf '%s\n' "$GUMROAD_ACCESS_TOKEN" | gumroad auth login --with-token --json --no-input

# Print the active resolved seller token for another tool
gumroad auth token --no-input

# Force the local browser OAuth flow
gumroad auth login --web

# Logout
gumroad auth logout --yes --no-input

user — Account info

gumroad user --json --no-input
gumroad user --json --jq '.user.email' --no-input

# Update the seller name and/or bio. Pass an empty value to clear a field.
gumroad user update --name "Jane Doe" --bio "I make great things." --json --no-input
gumroad user update --bio "" --json --no-input

# Custom HTML profile landing page (authored by your agent; no checkout flags).
gumroad user page preview ./landing.html --json --no-input
gumroad user page publish ./landing.html --json --no-input
gumroad user page publish - --json --no-input < landing.html
gumroad user page clear --yes --json --no-input
gumroad user page url --no-input
gumroad user page url --json --jq '.profile_url' --no-input

refund-policy — Store-wide refund policy

# View the current account-level refund policy
gumroad refund-policy view --json --no-input
gumroad refund-policy view --json --jq '.refund_policy.in_effect' --no-input

# Set the refund period. Allowed values: none, 7, 14, 30, 183.
gumroad refund-policy set --period 30 --fine-print "Refund requests are reviewed within 2 business days." --json --no-input

# Clear fine print. This is account-level, not per-product.
gumroad refund-policy set --period none --fine-print "" --json --no-input

admin — Internal admin API

# Admin commands need internal admin auth.
# In agents/CI, set GUMROAD_ADMIN_TOKEN and pass --non-interactive.

# Inspect user identity, sign-in, social, risk, payout, and watchlist state
# Look up by --email, --user-id, or --username (resolves user_id > email > username)
gumroad admin users info --email [email protected] --json --non-interactive --no-input
gumroad admin users info --username sellerone --json --non-interactive --no-input

# Review affiliate relationships
gumroad admin users affiliates --user-id 2245593582708 --direction granted --limit 50 --json --non-interactive --no-input
gumroad admin users affiliates --username sellerone --direction granted --limit 50 --json --non-interactive --no-input
gumroad admin users affiliates --email [email protected] --direction received --cursor cur-next --json --non-interactive --no-input

# Read and add admin comments
gumroad admin users comments list --user-id 2245593582708 --type note --limit 50 --json --non-interactive --no-input
gumroad admin users comments list --username sellerone --type note --limit 50 --json --non-interactive --no-input
gumroad admin users comments add --user-id 2245593582708 --content "VAT exempt confirmed" --yes --json --non-interactive --no-input

# Account credits. credits add is a high-stakes write: dry-run first, then issue with explicit --yes.
# Amounts are cents, positive only, capped at $1,000 unless --allow-large-amount is explicitly passed.
gumroad admin users credits list --user-id 2245593582708 --limit 50 --json --non-interactive --no-input
gumroad admin users credits list --username sellerone --limit 50 --json --non-interactive --no-input
gumroad admin users credits add --user-id 2245593582708 --expected-email [email protected] --amount-cents 1000 --reason "Goodwill for checkout bug" --dry-run --json --non-interactive --no-input
gumroad admin users credits add --user-id 2245593582708 --expected-email [email protected] --amount-cents 1000 --reason "Goodwill for checkout bug" --yes --json --non-interactive --no-input

# Inspect compliance, Radar risk, and buyer history
gumroad admin users compliance --user-id 2245593582708 --json --non-interactive --no-input
gumroad admin users compliance --username sellerone --json --non-interactive --no-input
gumroad admin users radar --user-id 2245593582708 --limit 50 --json --non-interactive --no-input
gumroad admin users radar --username sellerone --limit 50 --json --non-interactive --no-input
gumroad admin users purchases --user-id 2245593582708 --status successful --has-early-fraud-warning=false --limit 50 --json --non-interactive --no-input
gumroad admin users purchases --username sellerone --status successful --limit 50 --json --non-interactive --no-input
gumroad admin users suspension --username sellerone --json --non-interactive --no-input

# Find related accounts by risk signals
gumroad admin users related --email [email protected] --signal ip --signal payment_address --json --non-interactive --no-input
gumroad admin users related --username sellerone --signal ip --json --non-interactive --no-input
gumroad admin users related --email [email protected] --json --jq '{related_users, truncated, per_signal_limit}' --non-interactive --no-input

# Mutate user compliance and suspension state
gumroad admin users mark-compliant --user-id 2245593582708 --expected-email [email protected] --note "Cleared after review" --yes --json --non-interactive --no-input
gumroad admin users suspend --user-id 2245593582708 --expected-email [email protected] --note "Chargeback risk confirmed" --yes --json --non-interactive --no-input
gumroad admin users suspend-for-tos-violation --user-id 2245593582708 --expected-email [email protected] --note "DMCA takedown notice confirmed" --yes --json --non-interactive --no-input
gumroad admin products flag-for-tos-violation <product-id> --user-id 2245593582708 --expected-email [email protected] --yes --json --non-interactive --no-input
gumroad admin payouts scheduled create --user-id 2245593582708 --expected-email [email protected] --processor stripe --payout-date 2026-06-15 --note "Appeal window closes before payout." --yes --json --non-interactive --no-input
gumroad admin payouts scheduled list --status pending --user-id 2245593582708 --json --non-interactive --no-input

# Recent payouts, with Stripe transfer id and destination bank account per row
gumroad admin payouts list --user-id 2245593582708 --limit 25 --json --jq '.recent_payouts[] | {external_id, stripe_transfer_id, bank_account}' --non-interactive --no-input

# Refund-balance dry-run still calls the preview GET, but skips the guarded POST.
gumroad admin users refund-balance --user-id 2245593582708 --expected-email [email protected] --dry-run --json --non-interactive --no-input
gumroad admin users refund-balance --user-id 2245593582708 --expected-email [email protected] --yes --json --non-interactive --no-input

# Queue fraud refunds for every remaining successful purchase of a suspended seller.
# Requires --expected-email and --expected-count (409 on mismatch or if a run is
# already queued). Buyers are NOT blocked by default; add --block-buyers only for
# buyer-fraud cases (self-purchase / card-testing rings). Refunds run in a
# background job; completion is recorded on the seller's comments and audit log.
gumroad admin users refund-all-for-fraud --user-id 2245593582708 --expected-email [email protected] --expected-count 18 --yes --json --non-interactive --no-input
gumroad admin users refund-all-for-fraud --user-id 2245593582708 --expected-email [email protected] --expected-count 18 --block-buyers --yes --json --non-interactive --no-input

# Inspect purchase and product fraud context
gumroad admin purchases view <purchase-id> --with-clusters --json --non-interactive --no-input
gumroad admin purchases search --email [email protected] --json --jq '{purchases, has_more, limit}' --non-interactive --no-input
gumroad admin purchases lookup --stripe-fingerprint fp_abc --limit 25 --json --non-interactive --no-input

# Refund a purchase. --reason is required: it is stored on the refund and shown to the
# creator in the "A sale has been refunded" notification email.
gumroad admin purchases refund <purchase-id> --email [email protected] --reason "Buyer reported being charged twice" --yes --json --non-interactive --no-input
gumroad admin purchases refund <purchase-id> --email [email protected] --amount 5.00 --reason "Partial refund agreed with buyer" --yes --json --non-interactive --no-input
gumroad admin products list --email [email protected] --page 2 --per-page 25 --json --non-interactive --no-input
gumroad admin products view <product-id> --with-fraud-context --json --non-interactive --no-input

# Watchlist state does not pause payouts or change user risk state
gumroad admin users watch --user-id 2245593582708 --expected-email [email protected] --revenue-threshold 200 --note "Review next buyers" --yes --json --non-interactive --no-input
gumroad admin users update-watch --user-id 2245593582708 --expected-email [email protected] --revenue-threshold 500 --yes --json --non-interactive --no-input
gumroad admin users update-watch --user-id 2245593582708 --expected-email [email protected] --revenue-threshold 500 --clear-note --yes --json --non-interactive --no-input
gumroad admin users unwatch --user-id 2245593582708 --expected-email [email protected] --yes --json --non-interactive --no-input

products — Manage products

# List products (paginated)
gumroad products list --json --no-input
gumroad products list --all --json --no-input
gumroad products list --page-key <cursor> --json --no-input

# View a product
gumroad products view <id> --json --no-input

# Find product categories
gumroad products categories --search figma --json --no-input

# Create a product (created as draft)
gumroad products create --name "Art Pack" --price 10.00 --json --no-input
gumroad products create --name "Figma Kit" --category design/ui-and-web/figma --json --no-input
gumroad products create --name "Art Pack" --price 10.00 --file ./pack.zip --file-name "Art Pack.zip" --json --no-input
gumroad products create --name "Art Pack" --price 10.00 --cover-image ./cover.jpg --thumbnail ./thumb.jpg --json --no-input
gumroad products create --name "Newsletter" --type membership --subscription-duration monthly --json --no-input
gumroad products create --name "E-Book" --type ebook --price 5 --tag art --tag digital --json --no-input

# Update a product
gumroad products update <id> --name "New Name" --json --no-input
gumroad products update <id> --price 15.00 --currency eur --json --no-input
gumroad products update <id> --category design/ui-and-web/figma --json --no-input
gumroad products update <id> --file ./pack.zip --json --no-input
gumroad products update <id> --cover-image ./cover.jpg --json --no-input
gumroad products update <id> --preview-image ./gallery-1.jpg --preview-image ./gallery-2.jpg --json --no-input
gumroad products update <id> --preview-video ./demo.mp4 --json --no-input
gumroad products update <id> --thumbnail ./thumb.jpg --json --no-input

# Product-level refund policy override (only when the account-level policy is off).
# Allowed periods: inherit, none, 7, 14, 30, 183. "inherit" returns to the account default.
gumroad products update <id> --refund-period none --refund-fine-print "No refunds once downloaded." --json --no-input
gumroad products update <id> --refund-period inherit --json --no-input
gumroad products create --name "Art Pack" --price 10 --refund-period none --json --no-input
gumroad products page preview <id> ./landing.html --json --no-input
gumroad products page publish <id> ./landing.html --json --no-input
gumroad products page publish <id> - --json --no-input < landing.html
gumroad products page clear <id> --yes --json --no-input
gumroad products page url <id> --no-input
gumroad products page url <id> --json --jq '.product.landing_url' --no-input

# Product covers and thumbnail
gumroad products covers add <id> --image ./cover.jpg --json --no-input
gumroad products covers add <id> --url https://www.youtube.com/watch?v=qKebcV1jv3A --json --no-input
gumroad products covers reorder <id> <cover_id> <cover_id> --json --no-input
gumroad products covers remove <id> <cover_id> --yes --json --no-input
gumroad products thumbnail set <id> --image ./thumb.jpg --json --no-input
gumroad products thumbnail set <id> --url https://example.com/thumb.png --json --no-input
gumroad products thumbnail remove <id> --yes --json --no-input

# Shared product rich content. `set` replaces the whole page array; dry-run first.
gumroad products content list <id> --json --no-input
gumroad products content get <id> --json --no-input > content.json
gumroad products content set <id> content.json --dry-run --json --no-input
gumroad products content set <id> content.json --yes --json --no-input
gumroad products content get <id> --page <page_id> --json --no-input > page.json
gumroad products content set <id> --page <page_id> --dry-run --json --no-input
gumroad products content set <id> page.json --page <page_id> --dry-run --json --no-input

# Per-variant rich content. `--category` is required because the variant endpoint is category-scoped.
gumroad products content list <id> --variant <variant_id> --category <cat_id> --json --no-input
gumroad products content get <id> --variant <variant_id> --category <cat_id> --json --no-input > content.json
gumroad products content set <id> content.json --variant <variant_id> --category <cat_id> --dry-run --json --no-input
gumroad products content set <id> content.json --variant <variant_id> --category <cat_id> --yes --json --no-input

# Publish / unpublish
gumroad products publish <id> --json --no-input
gumroad products unpublish <id> --json --no-input

# Delete (destructive — needs --yes)
gumroad products delete <id> --yes --json --no-input

# List SKUs for a product
gumroad products skus <id> --json --no-input

In custom HTML, use Gumroad data attributes for live product values and checkout:

<h1 data-gumroad-field="name">Product name</h1>
<span data-gumroad-field="price">$0</span>
<p data-gumroad-field="description">Product description</p>
<a data-gumroad-action="buy">Buy now</a>
<a data-gumroad-action="buy" data-gumroad-option="Pro" data-gumroad-recurrence="yearly">Buy Pro - $99/year</a>
<button data-gumroad-action="buy" data-gumroad-quantity="2">Buy 2 seats</button>
<button data-gumroad-action="buy" data-gumroad-price="19.99">Pay $19.99</button>

List flags: --all, --page-key.

Categories: products categories [--search <term>] returns label, path, and numeric ID. Prefer --category <path> for product create/update. --taxonomy-id remains supported when you already have the numeric ID, but it cannot be combined with --category.

Create flags: --name (required), --price, --type (digital|course|ebook|membership|bundle|coffee|call|commission), --currency, --pay-what-you-want, --suggested-price, --description, --custom-summary, --custom-permalink, --custom-receipt, --max-purchase-count, --category, --taxonomy-id, --tag (repeatable), --file (repeatable), --file-name (repeatable, aligned to --file), --file-description (repeatable, aligned to --file), --cover-image, --preview-image (repeatable), --preview-video (repeatable), --thumbnail.

Update flags: --name, --price, --currency, --description, --custom-summary, --custom-permalink, --custom-receipt, --max-purchase-count, --category, --taxonomy-id, --tag (repeatable), --custom-html, --file (repeatable), --file-name, --file-description, --cover-image, --preview-image (repeatable), --preview-video (repeatable), --thumbnail. Prefer products page preview/publish/clear/url for custom HTML page workflows; products update --custom-html remains supported as a low-level product update flag.

Use products update --file for shared product Content. It replaces existing rich content file embeds in place when they exist, or creates file embeds when the document has none; pass one --file per existing file embed and use products content get/set for structural content edits. For products with per-variant Content, use variants update ... --file for the specific variant you want to change.

Use --cover-image for the primary cover, repeat --preview-image for additional gallery/preview images, repeat --preview-video for video previews (MP4, MOV, M4V, MPEG, WMV, or WebM), and --thumbnail for the card/library thumbnail. When multiple media flags are combined, covers attach in a fixed order: cover image first, then preview images (in flag order), then preview videos (in flag order) — images and videos cannot be interleaved in a single command. These media flags run the required two-step API flow: direct upload first, then attach by signed blob ID. For an existing product, products thumbnail set --url asks Gumroad to download and attach a public HTTP(S) image directly.

files — Upload and recover file attachments

# Upload a file and print the canonical Gumroad URL
gumroad files upload ./pack.zip --json --no-input
gumroad files upload ./pack.zip --name "Art Pack.zip" --json --no-input

# Finalize a saved recovery manifest after a state-unknown upload
gumroad files complete --recovery recovery.json --yes --json --no-input
jq '.error.recovery' err.json | gumroad files complete --recovery - --yes --json --no-input

# Abort an orphaned multipart upload
gumroad files abort --upload-id up-123 --key attachments/u/k/original/pack.zip --yes --json --no-input

files upload and files complete both return .file_url. When a JSON upload fails with recovery details, reuse .error.recovery with files complete to finish it or files abort to reclaim the orphaned multipart upload.

emails — Manage audience emails

# Create a draft from an HTML body file (or - for stdin). Draft is the default safety behavior.
gumroad emails create --subject "New release" --body ./email.html --json --no-input
gumroad emails create --subject "Product update" --body ./email.html --audience product --product <id> --json --no-input

# Preview before sending; use `.preview_url` for human review.
gumroad emails send-preview <id> --json --jq '.preview_url' --no-input
gumroad emails view <id> --json --no-input

# List drafts, scheduled emails, or sent emails.
gumroad emails list --state draft --json --no-input
gumroad emails list --state published --all --json --no-input

# Send or delete. Both are confirmation-gated; agents must pass --yes.
gumroad emails send <id> --yes --json --no-input
gumroad emails delete <id> --yes --json --no-input

Create flags: --subject (required), --body (required HTML file path, or - for stdin), --audience (all|customers|followers|product, default all), --product (required for product audience), --send (publish and send immediately). List flags: --state (published|scheduled|draft), --all, --page-key.

Use --dry-run --json --no-input to inspect create params without calling the API. Passing --send blasts the audience immediately; prefer the draft → send-preview URL → send workflow. send-preview emails a copy to the seller. Scheduled emails can only be created in the web UI; the CLI can list and view them (--state scheduled) but not create them.

sales — Manage sales

# List sales (paginated)
gumroad sales list --json --no-input
gumroad sales list --product <id> --after 2024-01-01 --json --no-input
gumroad sales list --email [email protected] --json --no-input
gumroad sales list --all --json --no-input
gumroad sales list --after 2024-01-01 --before 2024-01-31 --csv --no-input

# Find a sale by email
gumroad sales list --json --jq '.sales[] | select(.email == "[email protected]")' --no-input

# Deduplicated buyer list for one or more products.
# JSON/CSV/plain include buyer-level last-touch UTM fields; same-timestamp ties keep the first API result.
# Use sales export for the full per-sale web CSV.
gumroad sales buyers --product <id> --json --no-input
gumroad sales buyers --product <old-id> --product <new-id> --json --no-input
gumroad sales buyers --product <id> --after 2024-01-01 --csv --no-input
gumroad sales buyers --product <id> --json --jq '.buyers[].email' --no-input

# Show sales totals
gumroad sales summary --json --no-input
gumroad sales summary --from 2026-01-01 --to 2026-05-21 --json --no-input
gumroad sales summary --group-by product --json --no-input
gumroad sales summary --group-by month --from 2026-01-01 --to 2026-05-21 --json --no-input

# Request an emailed CSV export for larger ranges
gumroad sales export --from 2026-01-01 --to 2026-05-21 --no-input
gumroad sales export --after 2026-01-01 --before 2026-05-21 --no-input
gumroad sales export --product <id> --json --no-input

# View a sale
gumroad sales view <id> --json --no-input

# Refund (destructive — needs --yes)
gumroad sales refund <id> --yes --json --no-input
gumroad sales refund <id> --amount 5.00 --yes --json --no-input

# Resend receipt
gumroad sales resend-receipt <id> --json --no-input

List filters/output: --product, --order, --email, --after (YYYY-MM-DD), --before (YYYY-MM-DD), --all, --page-key, --csv. Buyer-currency amounts: sales charged in the buyer's local currency carry a buyer_presentment object in JSON output (currency, price_cents, tip_cents, tax fields, shipping_cents, total_cents, fx_rate, refunded_cents); it is omitted for canonical (USD-charged) sales. The list table appends (buyer: 21.01 CAD) to TOTAL, sales list --csv has four trailing columns (buyer_currency, buyer_total_cents, buyer_refunded_cents, buyer_fx_rate — empty for canonical sales), sales view prints Buyer charged: and FX rate: lines, and sales view --plain appends one extra column ONLY for presentment sales (canonical sales keep the seven-column schema). Summary filters: --from (YYYY-MM-DD), --to (YYYY-MM-DD), --group-by (product|day|week|month). Export filters: --from/--after (YYYY-MM-DD), --to/--before (YYYY-MM-DD), --product.

payouts — View payouts

# List payouts
gumroad payouts list --json --no-input
gumroad payouts list --after 2024-01-01 --before 2024-12-31 --json --no-input
gumroad payouts list --all --json --no-input

# View a payout
gumroad payouts view <id> --json --no-input
gumroad payouts view <id> --include-transactions --json --no-input

# Upcoming payout
gumroad payouts upcoming --json --no-input

List filters: --after, --before, --all, --page-key, --no-upcoming. View flags: --include-transactions, --no-sales.

subscribers — View subscribers

gumroad subscribers list --product <id> --json --no-input
gumroad subscribers list --product <id> --email [email protected] --json --no-input
gumroad subscribers list --product <id> --all --json --no-input
gumroad subscribers view <id> --json --no-input

List flags: --product (required), --email, --all, --page-key.

licenses — Manage license keys

License keys are passed via stdin. Never pass keys as command-line arguments.

# Verify without incrementing use count
echo "$LICENSE_KEY" | gumroad licenses verify --product <id> --no-increment --json --no-input

# Verify (increments use count)
echo "$LICENSE_KEY" | gumroad licenses verify --product <id> --json --no-input

# Enable / disable
echo "$LICENSE_KEY" | gumroad licenses enable --product <id> --json --no-input
echo "$LICENSE_KEY" | gumroad licenses disable --product <id> --json --no-input

# Decrement use count
echo "$LICENSE_KEY" | gumroad licenses decrement --product <id> --json --no-input

# Rotate (regenerate) key
echo "$LICENSE_KEY" | gumroad licenses rotate --product <id> --json --no-input

All subcommands require --product <id>. Key comes from stdin.

offer-codes — Manage discount codes

# List offer codes for a product
gumroad offer-codes list --product <id> --json --no-input

# Create (percent or flat, not both)
gumroad offer-codes create --product <id> --name SAVE10 --percent-off 10 --json --no-input
gumroad offer-codes create --product <id> --name FLAT5 --amount 5.00 --json --no-input

# Conditional discount: require a minimum order total (e.g. spend $100 -> 10% off)
gumroad offer-codes create --product <id> --name SUMMER --percent-off 10 --minimum-amount 100.00 --json --no-input

# View / update / delete
gumroad offer-codes view <code_id> --product <id> --json --no-input
gumroad offer-codes update <code_id> --product <id> --max-purchase-count 100 --json --no-input
gumroad offer-codes delete <code_id> --product <id> --yes --json --no-input

Create flags: --product (required), --name (required), --percent-off OR --amount, --minimum-amount (minimum order total before the discount applies, e.g. 100.00), --max-purchase-count, --universal.

upsells — Manage upsells and cross-sells

An upsell offers a different version of the product being bought. A cross-sell offers a different product (optionally discounted) to buyers of selected products, or to buyers of every product when universal.

# List all upsells and cross-sells
gumroad upsells list --json --no-input

# Version upsell: offer a higher version of the same product
gumroad upsells create --name "Pro upgrade" --product <id> --offer-variant <selected_variant_id>:<offered_variant_id> --json --no-input

# Cross-sell to buyers of specific products, with a discount
gumroad upsells create --name "Audiobook" --product <offered_id> --cross-sell --selected-product <id> --percent-off 50 --json --no-input

# Universal cross-sell (offered to buyers of every product), flat discount
gumroad upsells create --name "Add-on" --product <offered_id> --cross-sell --universal --amount 5 --json --no-input

# View / update / delete
gumroad upsells view <upsell_id> --json --no-input
gumroad upsells update <upsell_id> --paused=false --json --no-input
gumroad upsells delete <upsell_id> --yes --json --no-input

Create flags: --name (required), --product (required, the offered product), --cross-sell, --text, --description, --variant (offered version), --universal, --replace-selected-products, --paused, --amount OR --percent-off, --selected-product (repeatable), --offer-variant <selected>:<offered> (repeatable).

Update fetches the upsell and changes only the flags you pass; pass --remove-offer to drop the discount. --selected-product / --offer-variant replace the current set.

variant-categories — Manage variant categories

gumroad variant-categories list --product <id> --json --no-input
gumroad variant-categories create --product <id> --title "Size" --json --no-input
gumroad variant-categories view <cat_id> --product <id> --json --no-input
gumroad variant-categories update <cat_id> --product <id> --title "Color" --json --no-input
gumroad variant-categories delete <cat_id> --product <id> --yes --json --no-input

variants — Manage variants within a category

gumroad variants list --product <id> --category <cat_id> --json --no-input
gumroad variants create --product <id> --category <cat_id> --name "Large" --json --no-input
gumroad variants create --product <id> --category <cat_id> --name "XL" --price-difference 5.00 --json --no-input
gumroad variants view <var_id> --product <id> --category <cat_id> --json --no-input
gumroad variants update <var_id> --product <id> --category <cat_id> --name "Medium" --json --no-input
gumroad variants update <var_id> --product <id> --category <cat_id> --file ./license.pdf --json --no-input
gumroad variants delete <var_id> --product <id> --category <cat_id> --yes --json --no-input

All subcommands require --product and --category.

Update flags: --name, --description, --price-difference, --max-purchase-count, --file (repeatable), --file-name, --file-description. Use variants update --file only for products with per-variant Content; for shared Content, roll files at the product level with products update --file.

custom-fields — Manage custom fields

Custom fields are keyed by name, not ID.

gumroad custom-fields list --product <id> --json --no-input
gumroad custom-fields create --product <id> --name "Company" --required --json --no-input
gumroad custom-fields update --product <id> --name "Company" --required --json --no-input
gumroad custom-fields delete --product <id> --name "Company" --yes --json --no-input

webhooks — Manage webhooks

# List (--resource is required)
gumroad webhooks list --resource sale --json --no-input

# Create
gumroad webhooks create --resource sale --url https://example.com/hook --json --no-input

# Delete
gumroad webhooks delete <id> --yes --json --no-input

Tips

• Use --all with products list, sales list, subscribers list, payouts list to fetch every page automatically.
• Use --plain for tab-separated output suitable for cut, awk, and other Unix tools.
• Run gumroad <command> --help for full flag details on any command.