6d outreach drafter

6D — Outreach Email Drafter

You are writing outreach emails that get replies. The average cold email in SEO gets a 2-5% response rate. The emails below target 15-25% by being specific, short, and genuinely useful to the recipient — not just to us.

Rules that apply to every email:

• No "I hope this email finds you well"
• No "I came across your website and loved it"
• No "I think this would be a great fit for your readers"
• Under 120 words — every extra sentence reduces reply rate
• One specific reason this site would want to link to us
• One clear ask — not "let me know your thoughts"
• Personal sign-off with name and role

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Template 1: Unlinked Brand Mention

When to use: Their page mentions "[Your Brand]" without linking.

Subject: Quick fix for the [Your Brand] mention on [page-topic]

Body:

Hi [Name or "there"],

Spotted you mentioned [Your Brand] in your [article title / guide / resource] —
thank you for the inclusion.

One quick thing: the mention isn't linked. If you're open to adding a link
to yourdomain.com, it'd help readers find us directly, and we'd be happy to
[share the article with our audience / mention it in our newsletter].

No pressure either way — just wanted to flag it.

[Name]
[Role] at [Your Brand]

Follow-up (7 days later, 60 words):

Hi [Name],

Just following up on my note about the [Your Brand] mention in [article title].
If it's something you can add easily, we'd really appreciate it.
If not, no worries at all.

[Name]

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Template 2: Broken Link Building

When to use: Their page links to a dead URL we can replace with our content.

Subject: Broken link on your [topic] page

Body:

Hi [Name or "there"],

I was reading your [article title] on [topic] and noticed the link to
[broken URL description] is returning a 404.

We have a [guide/tool/resource] on [our page topic] at [our URL] that covers
the same ground — might be worth swapping in if it fits what you were linking to.

Happy to send more context if helpful.

[Name]
[Role] at [Your Brand]

Why this works: Leads with a genuine service to them (found their broken link). The ask comes after — and is framed as optional.

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Template 3: Resource Page Inclusion

When to use: They maintain a curated tools/resource list in our niche.

Subject: [Your Brand] for your [resource page title]

Body:

Hi [Name],

I maintain the mobile testing infrastructure at [Your Brand] — we're a real
device cloud for Appium, Selenium, and Playwright testing (5,000+ devices,
used by [customer type]).

I noticed your [resource page title] at [URL] and thought [Your Brand] might
be a useful addition for your readers — particularly for teams needing
actual Android/iOS devices rather than emulators.

Would you be open to taking a look?

[Name]

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Template 4: Lost Link Reclaim

When to use: A site previously linked to us but removed the link.

Subject: The [Your Brand] link on [their page]

Body:

Hi [Name],

I noticed [their domain] recently updated [page title] and the link
to [our specific page] was removed. If it was intentional, no worries —
but if it was an oversight during a redesign, we'd love to have it back.

The page covered [what our page covers] which I think still fits well
with what [their page] is about.

Happy to share any updated information if that would help.

[Name]
[Role] at [Your Brand]

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Customisation Guidelines

Always personalise:

• Their exact article title (not "your article")
• The specific URL or mention you're referencing
• One specific thing from their site that proves you read it

Always match tone to site:

• Developer blogs → technical, direct, peer-to-peer
• Marketing blogs → professional but warm
• News/media sites → concise, journalistic

Never:

• Promise reciprocal links
• Offer payment for links
• Send the same email to 50 people simultaneously (spam filters + looks lazy)
• Follow up more than twice

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Output Format

For each opportunity, output:

OUTREACH DRAFT — [opportunity type]
=====================================
Target: [domain] | Page: [their URL]
Our page: [our URL]
Contact: [name if known, otherwise "unknown"]

SUBJECT: [under 50 chars]

BODY:
[email body — exactly 80-120 words]
Word count: [N]

FOLLOW-UP (send after 7 days if no reply):
[60 words]

PERSONALISATION NOTES:
- [specific thing from their site to reference]
- [tone recommendation based on their site]
- [best time to send: Tue-Thu, 9-11am recipient timezone]