Ultra brand identity

Skill amirudinR/Ultra-Skill/skills/ui-design/ultra-brand-identity

Brand voice, visual identity, logo generation concepts, CIP (Corporate Identity Program) mockups, iconography system, color palette + typography for branding. Integrates with Ultra Design Engine design intelligence for data-driven brand decisions.From its SKILL.md

Install

npx -y skills add amirudinR/Ultra-Skill --skill ultra-brand-identity

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SKILL.md

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Ultra Brand Identity

Brand voice, visual identity, logo concepts, CIP mockups, iconography, and design tokens for brand consistency. Use when creating or evolving brand systems.

When to Use

Brand voice definition and content tone guidance
Visual identity standards and style guide development
Logo design and AI generation
CIP (Corporate Identity Program) deliverables and mockups
Iconography system creation
Color palette management and typography specs
Brand consistency review and audit
Asset organization and naming conventions

Prerequisites

Python 3.x:

python3 --version || python --version

On Windows use python instead of python3.

Source of Truth

Resource	Path
Ultra Design Engine search	`ultra-design-engine\scripts\search.py`
Product styles	`ultra-design-engine\data\products.csv`
Colors palette	`ultra-design-engine\data\colors.csv`
Typography	`ultra-design-engine\data\typography.csv`
Styles DB	`ultra-design-engine\data\styles.csv`
Design patterns	`ultra-design-engine\data\design.csv`
Icons DB	`ultra-design-engine\data\icons.csv`
Google Fonts	`ultra-design-engine\data\google-fonts.csv`

Brand Foundation

Brand Voice

Define and document brand voice across these dimensions:

Dimension	Questions to Answer
Tone	Formal / casual / playful / authoritative / empathetic
Language	Technical / plain / poetic / direct / storytelling
Audience	B2B / B2C / enterprise / consumer / developer
Values	Innovation / trust / speed / quality / accessibility

Visual Identity

Use Ultra Design Engine to select product-specific visual identity:

# Get product-specific style recommendations
python ultra-design-engine\scripts\search.py "<product type>" --domain product

# Get matching color palettes
python ultra-design-engine\scripts\search.py "<product type>" --domain color

# Get font pairings
python ultra-design-engine\scripts\search.py "<mood keywords>" --domain typography

Full Design System for Brand

python ultra-design-engine\scripts\search.py "<brand product type> <keywords>" --design-system -p "Brand Name"

Persist for reuse:

python ultra-design-engine\scripts\search.py "<query>" --design-system --persist -p "Brand Name"

Logo Design

55+ logo styles available in the Ultra Design Engine design database. When designing a logo:

Logo Design Brief

Define: brand name, industry, style keywords, color preferences, symbol type (iconic, typographic, abstract, combination mark).

Logo Style Selection

Use the design patterns database (design.csv) and styles database for reference. Key logo style categories:

Style	Best For
Minimalist	SaaS, tech, modern brands
Vintage/Badge	F&B, craft, heritage brands
Geometric	Tech, fintech, enterprise
Script/Elegant	Luxury, beauty, fashion
Mascot	Gaming, entertainment, children
Abstract Mark	Versatile, modern, tech

Logo Design Rules

ALWAYS generate output logo images with white background
Vector formats preferred (SVG) for scalability
Maintain clear space — logo should have padding equal to 1x the logo height on all sides
Test at small sizes (favicon: 16x16, app icon: 1024x1024)
Provide at minimum: horizontal lockup, vertical lockup, icon-only, monochrome version

CIP (Corporate Identity Program)

A CIP encompasses 50+ deliverables across brand touchpoints. Use the design patterns in design.csv and product type data.

CIP Deliverable Categories

Category	Examples
Stationery	Business card, letterhead, envelope, notepad
Digital	Email signature, social media templates, favicon
Signage	Office signage, wayfinding, vehicle wrap
Collateral	Brochure, flyer, catalog, presentation template
Merchandise	T-shirt, mug, tote bag, pen
Advertising	Print ad, banner, billboard, digital ad

CIP Design Approach

Extract brand tokens (colors, typography, logo) from brand foundation
Select CIP style based on industry and brand personality
Apply design system tokens consistently across all deliverables
Generate mockups for key deliverables (business card, letterhead, social templates)

Iconography System

The Ultra Design Engine icons database (icons.csv) provides 106 curated Phosphor icon recommendations across 12 categories:

Category	Examples
Navigation	list, arrow-left, caret-down, home
Actions	plus, pencil, trash, download
Media	play, pause, camera, image
Status	check-circle, warning, info
Social	share, heart, chat, user

Icon Style Guidelines

Default icon library: Phosphor (@phosphor-icons/react)
Fallback: Heroicons (@heroicons/react) — maintain consistent stroke/weight
Use one icon style per hierarchy level (filled vs outline)
Consistent stroke width (1.5px or 2px) within same visual layer
Touch targets minimum 44x44pt
WCAG contrast: 4.5:1 small elements, 3:1 minimum for UI glyphs
No emoji as structural icons

Color Palette + Typography for Branding

Brand Color Token Mapping

/* Brand tokens → Semantic tokens */
--brand-primary: #...;        /* Logo primary color */
--brand-secondary: #...;      /* Logo secondary color */
--brand-accent: #...;         /* CTA / highlight color */
--brand-neutral: #...;        /* Background / surface base */

/* Semantic tokens map brand → UI */
--color-primary: var(--brand-primary);
--color-accent: var(--brand-accent);

Typography for Branding

Use google-fonts.csv (1924 fonts) and typography.csv (75 pairings) to select brand fonts:

python ultra-design-engine\scripts\search.py "luxury elegant" --domain typography

Font selection criteria:

Heading font: Distinctive, brand-reflective, limited to 1-2 weights
Body font: Readable at small sizes, good on screens, wide character set
Display font: (Optional) For hero text, limited to single weight
Max 2 typefaces in brand system (3 with display)

Brand Consistency Checklist

Brand voice documented and accessible
Color palette defined with hex values and semantic names
Typography scale with heading/body fonts and Google Fonts URLs
Logo files in all required formats (SVG, PNG, favicon)
Iconography style guide consistent
Design tokens synced from brand guidelines
CIP mockups for top 10+ deliverables
Light/dark mode color variants defined

Cross-Reference

Skill	When to Load
`ultra-ui-styling`	Search styles, colors, fonts from Ultra Design Engine DB
`ultra-design-system`	Turn brand primitives into token architecture
`ultra-frontend-eng`	Implement brand-consistent components
`ultra-banner-design`	Brand-aligned banner/social creative
`ultra-slides`	Brand-compliant presentations