Genpark cross platform allocator
GenPark skill: genpark-cross-platform-allocator based on GrowthGPT research
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What its author says it does
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Dynamically reallocates ad spend across Meta, Google, and TikTok based on real-time ROAS and CPA efficiency.
SKILL.md
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GenPark Cross-Platform Spend Allocator
Overview
Inspired by GrowthGPT's cross-platform data insights, this GenPark skill intelligently routes budget to the most efficient acquisition channels. Rather than waiting for manual weekly reviews, the agent constantly analyzes cross-channel performance and shifts spend from underperforming channels to high-performing ones.
Capabilities
- Cross-Channel Normalization: Standardizes CPA and ROAS metrics across Meta, Google, and TikTok to ensure apples-to-apples comparison.
- Efficiency Detection: Identifies channels that are "underweighted" (e.g., generating 68% of conversions on only 42% of spend) and suggests or executes budget shifts.
- Trend Spotting: Detects early warning signs, such as rising CPCs on Google or emerging efficiency on TikTok, enabling proactive strategy adjustments.
Usage Instructions
- Connect the agent to all active marketing channels and an aggregate data source (like Google Analytics or Shopify) to verify source-of-truth conversions.
- Define total cross-platform budget caps.
- The agent will output an updated allocation matrix and execute the budget transfers via the respective APIs.
What ships with it
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Just SKILL.md. No reference files, no scripts.