Marketing operations

Skill alex-voloshin-dev/ai-skills/.agents/skills/marketing-operations

Marketing operations knowledge base — MARKETING.md setup template, social media and email channel playbooks, trend research methodology, content calendar patterns, and recurring task definitions. Use when initializing marketing strategy, creating social media posts, drafting email campaigns, researching trends, or reviewing marketing analytics. Provides templates, platform-specific best practices, and quality checklists.From its SKILL.md

Install

npx -y skills add alex-voloshin-dev/ai-skills --skill marketing-operations

Assembled from the repository path, not quoted from the project. Check it against their README if it does not work.

One thing to look at

2 stars2 stars. Stars are a popularity signal and not a quality one, but at this level it is likely that nobody has read this closely except its author, and you would be relying on your own review.

SKILL.md

4.3 KB, as published. Nobody here has run it

Marketing Operations

Systematic marketing operations skill with strategy setup templates, channel-specific playbooks, and recurring task frameworks. Supports the marketing skill workflow with reusable knowledge and templates.

When to Use

Initializing marketing strategy for a project (MARKETING.md creation)
Creating social media posts for X/Twitter, LinkedIn, Reddit
Drafting email campaigns and newsletters
Researching trends and content opportunities
Planning community engagement
Reviewing and adjusting marketing strategy
Setting up a content calendar

When NOT to Use

Writing blog posts (use blog-post skill workflow with content-creation skill)
SEO audits (use seo-review skill workflow)
Landing page design (use ui-ux-design skill workflow)
Technical documentation (use docs skill workflow)

Key Concepts

Marketing Strategy Hierarchy

Mission (why we exist)
  └── Positioning (who we serve, what we offer, why us)
        └── Messaging Framework (value prop, pillars, proof points)
              └── Channel Strategy (where we show up)
                    └── Content Pillars (what we talk about)
                          └── Tactical Plan (what we do daily/weekly/monthly)
                                └── Content Calendar (specific tasks and dates)

Channel Selection Framework

Evaluate each channel on three dimensions before committing:

Dimension	Question
Audience fit	Is our ICP active here? Can we reach them?
Resource fit	Can we sustain the required publishing cadence?
Content fit	Does our content type work on this platform?

Rule: Better to do 2 channels well than 5 channels poorly. Start with 1-2 high-fit channels and expand only after consistent execution.

Content Pillar Model

Define 3-5 content pillars aligned with:

ICP pain points — problems your audience actively searches for
Product strengths — areas where your product genuinely excels
Industry expertise — topics where you have unique knowledge or data
Trending intersections — emerging topics that connect to your product

Each piece of content should map to exactly one pillar. Track pillar distribution to avoid over-indexing on one topic.

Measurement Framework

Level	Metrics	Review Cadence
Vanity (awareness)	Impressions, followers, page views	Weekly (track, don't optimize for)
Engagement	Likes, comments, shares, click-through rate	Weekly
Pipeline	Signups, leads, demo requests, email subscribers	Weekly
Revenue	Conversions, MRR impact, CAC, LTV	Monthly

Rule: Optimize for pipeline and revenue metrics. Use vanity metrics only as leading indicators.

Resources

marketing-setup-template.md — Complete MARKETING.md template with all sections for strategy initialization
channel-playbooks.md — Platform-specific playbooks for X/Twitter, LinkedIn, Reddit, email, and community engagement

Integration

Follows rules: marketing-strategist role (strategy, positioning, demand gen), content-designer role (copywriting, social posts), content-writer role (blog, email content), geo-content rule (GEO/AEO structure for blog and landing page playbooks), humanize-content rule (humanizer pass for all content)
Used by workflows: marketing skill (primary), blog-post skill (marketing context), docs skill (public-facing content)
Companion skills: content-creation skill (AI content tools, image generation, content briefs), geo-writer skill (GEO/AEO structure pass — applies to blog and landing page playbooks, not social), humanizer skill (AI writing pattern removal)