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Marketing

Skill alex-voloshin-dev/ai-skills/.agents/skills/marketing

Marketing workflow — initialize marketing strategy with MARKETING.md, define channels and tactics, execute recurring marketing operations (social media, blog posts, email campaigns, trend research, analytics). Orchestrates marketing-strategist, product-manager, content-designer, content-writer, and seo-engineer roles. Owns marketing/ directory.From its SKILL.md

Install
npx -y skills add alex-voloshin-dev/ai-skills --skill marketing

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SKILL.md

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Marketing

End-to-end marketing workflow with two phases: Init (one-time strategy setup) and Execute (recurring marketing operations). Owns the marketing/ directory for all materials.

**⚠️ CONSTRAINT: This workflow NEVER modifies source code (*.java, *.ts, *.tsx, .py, .go), configs (.yaml, .yml, .json), infrastructure (.tf, Dockerfile, Helm), or dependency files (pom.xml, package.json, requirements.txt). Marketing workflow creates and edits only markdown files in the marketing/ directory.

Phase Selection

Ask the user:

  • init — First-time setup: gather context, define strategy, create MARKETING.md
  • execute — Run a specific marketing operation (social post, blog, email, trend research, etc.)

If marketing/MARKETING.md does not exist → start with init regardless.

Phase 1: Init

1. Gather Project Context

Apply Agent(product-manager) + Agent(marketing-strategist).

Read AGENTS.md at the project root for product description, domain, and team structure before defining marketing strategy.

  1. Read project files:
    • AGENTS.md — tech stack, project purpose
    • README.md — product description
    • FEATURES.md (if exists) — feature inventory
    • Website/landing page (if URL known) — current positioning
  2. Read existing marketing materials (if any):
    • marketing/ directory contents
    • Blog posts directory
    • Any existing brand guidelines
  3. Summarize findings: product type, target market signals, existing messaging, content gaps.

2. User Interview

Present the Marketing Setup Questionnaire from marketing-operations skill (marketing-setup-template.md). Gather:

<questionnaire> **Product and Market**: - Product name and one-line description - Target audience (who buys/uses this?) - Key problem you solve - Top 3 competitors or alternatives (including "do nothing") - Current stage (pre-launch / launched / growing / mature)

Goals and Metrics:

  • Primary marketing goal (awareness / leads / signups / revenue)
  • Target metrics (e.g., X signups/month, Y website visitors)
  • Budget constraints (free/organic only, small budget, significant budget)
  • Timeline (when do you need results?)

Channels and Tools:

  • Active social accounts (X/Twitter, LinkedIn, Reddit, Product Hunt, etc.)
  • Email list (exists? size? tool used?)
  • Blog (exists? platform? publishing frequency?)
  • Paid advertising (any? which platforms?)
  • Analytics tools (GA4, Mixpanel, etc.)
  • Community presence (Discord, Slack, forums?)

Brand and Voice:

  • Brand personality (3-5 adjectives)
  • Tone examples (link to existing content that represents your voice)
  • Topics to avoid
  • Compliance requirements (regulated industry? legal review needed?)

Resources:

  • Who creates content? (founder only / small team / agency)
  • Available time per week for marketing activities
  • Design resources (can create visuals? tools available?) </questionnaire>

Record all answers. Ask clarifying questions if answers are vague.

3. Define Strategy

Apply Agent(marketing-strategist).

Based on project context + user answers, produce:

  1. ICP and Positioning — ideal customer profile, JTBD, competitive positioning (April Dunford framework)
  2. Messaging Framework — core value proposition, 3-5 pillars, proof points, boilerplates (short/medium/long)
  3. Channel Strategy — which channels to focus on, why, expected effort vs impact
  4. Content Pillars — 3-5 topic areas aligned with ICP pain points and product strengths
  5. Tactical Plan — specific recurring tasks with frequency, matched to available resources

4. Create MARKETING.md

Create marketing/MARKETING.md using the template from marketing-operations skill (marketing-setup-template.md).

This file is the single source of truth for marketing strategy. Sections:

  • Product summary and positioning
  • ICP and personas
  • Messaging framework (value prop, pillars, boilerplates)
  • Channel strategy with prioritization
  • Content pillars and calendar
  • Tactical plan (daily/weekly/monthly tasks)
  • KPIs and measurement plan
  • Brand voice guidelines
  • Tools and accounts

5. Create Content Calendar

Create marketing/content-calendar.md with the recurring task schedule. Recommended defaults (adjust based on user resources):

FrequencyTaskChannelRole
DailySocial media postX/Twitter, LinkedInAgent(content-designer)
DailyCommunity engagementX/Twitter, Reddit, forumsAgent(marketing-strategist)
2-3x/weekBlog postBlog/blog-post
WeeklyTrend researchX/Twitter, HN, Reddit, Google TrendsAgent(marketing-strategist)
WeeklyAnalytics reviewGA4, social analyticsAgent(marketing-strategist)
Bi-weeklyEmail newsletterEmail listAgent(content-writer)
MonthlyStrategy review and adjustment—Agent(marketing-strategist) + Agent(product-manager)

6. Present and Approve

Present the complete strategy to the user:

  • MARKETING.md summary
  • Content calendar
  • Recommended first 3 actions to start immediately

Wait for user approval. Adjust based on feedback.

Phase 2: Execute

1. Select Operation

Ask the user which marketing operation to perform:

OperationDescriptionTypical Frequency
social-postDraft social media post(s) for one or more platformsDaily
blog-postWrite a blog post (delegates to /blog-post)2-3x/week
emailDraft email campaign or newsletterBi-weekly
trend-researchResearch trends and content opportunitiesWeekly
analyticsReview marketing metrics and adjust tacticsWeekly
content-repurposeAdapt existing content for other channelsAs needed
communityPlan community engagement responsesDaily
strategy-reviewMonthly strategy review and adjustmentMonthly

2. Load Context

  1. Read marketing/MARKETING.md — strategy, ICP, messaging, voice
  2. Read marketing/content-calendar.md — planned tasks, completed items
  3. Scan recent materials in marketing/ — maintain consistency

3. Execute Operation

social-post

Apply Agent(content-designer) + Agent(marketing-strategist).

  1. Determine topic: Content calendar, trending topic, product update, or user request
  2. Research (if trend-based): Search X/Twitter, HN, Reddit for current conversations
  3. Draft post per platform. See marketing-operations skill channel-playbooks.md for format rules:
    • X/Twitter: ≤280 chars, hook first line, 1-3 hashtags, thread if longer
    • LinkedIn: Professional tone, 1-3 paragraphs, personal angle, 3-5 hashtags
    • Reddit: Community tone, value-first, no self-promotion, context-aware
  4. Humanize — apply @humanizer skill to remove AI writing patterns from the draft (GEO does not apply to social posts — social-media-manager owns platform-specific optimization)
  5. Visual direction: Suggest image/graphic if appropriate
  6. Save to marketing/posts/YYYY-MM-DD-[platform]-[topic].md
  7. Present draft. Wait for user approval.

blog-post

Delegate to /blog-post workflow. Pass context from marketing/MARKETING.md (ICP, content pillars, voice).

email

Apply Agent(content-writer) + Agent(marketing-strategist).

  1. Define campaign: Newsletter / product update / nurture sequence / announcement
  2. Draft: Subject line (3 variants), preview text, body, CTA
  3. GEO pass then humanize — apply @geo-writer skill for structure and extractability, then @humanizer skill to remove AI writing patterns
  4. Segmentation: Target audience segment
  5. Save to marketing/emails/YYYY-MM-DD-[campaign-name].md
  6. Present draft. Wait for user approval.

trend-research

Apply Agent(marketing-strategist).

  1. Scan sources: X/Twitter (niche hashtags, competitor accounts), Hacker News (trending), Reddit (subreddits), Google Trends, industry newsletters
  2. Identify opportunities: Content ideas, conversations to join, emerging topics
  3. Save to marketing/research/YYYY-MM-DD-trends.md
  4. Update content calendar with new content ideas

analytics

Apply Agent(marketing-strategist).

  1. Review metrics against KPIs in MARKETING.md
  2. Analyze: What's working? What's not? Why?
  3. Recommend adjustments: Channel mix, content topics, posting schedule
  4. Save to marketing/reports/YYYY-MM-DD-analytics.md
  5. Update MARKETING.md if strategy adjustments needed

content-repurpose

Apply Agent(content-designer).

  1. Select source: Blog post, feature release, case study, documentation
  2. Adapt: Blog → X thread, LinkedIn post, email snippet, social graphics, short video script
  3. Save variants to marketing/posts/

community

Apply Agent(marketing-strategist).

  1. Identify targets: Relevant threads, questions, discussions on X/Twitter, Reddit, HN, forums
  2. Draft responses: Helpful, value-first, non-promotional
  3. Save to marketing/community/YYYY-MM-DD-engagement.md

strategy-review

Apply Agent(marketing-strategist) + Agent(product-manager).

  1. Review MARKETING.md against actual results
  2. Assess: Goal progress, channel effectiveness, content performance, ROI
  3. Adjust: Strategy, content pillars, channel priorities, tactics, resource allocation
  4. Update marketing/MARKETING.md and marketing/content-calendar.md

4. Update Tracking

After every operation:

  1. Update marketing/content-calendar.md — mark completed, add new items
  2. If strategy implications → update marketing/MARKETING.md

5. Summary

## Marketing Operation Summary

- **Operation**: [social-post / blog-post / email / trend-research / analytics / etc.]
- **Roles applied**: [list]
- **Materials created**:
  - [file path]: [description]
- **Status**: [draft ready / published / scheduled]
- **Next scheduled task**: [from content calendar]
- **Follow-ups**: [if any]

Directory Structure

marketing/
├── MARKETING.md              # Strategy document (single source of truth)
├── content-calendar.md       # Recurring task schedule and tracking
├── posts/                    # Social media posts
│   └── YYYY-MM-DD-[platform]-[topic].md
├── emails/                   # Email campaigns
│   └── YYYY-MM-DD-[campaign-name].md
├── research/                 # Trend research and analysis
│   └── YYYY-MM-DD-trends.md
├── reports/                  # Analytics reports
│   └── YYYY-MM-DD-analytics.md
└── community/                # Community engagement plans
    └── YYYY-MM-DD-engagement.md

Integration

  • Roles: Agent(marketing-strategist) (strategy, analysis), Agent(product-manager) (product context, ICP), Agent(content-designer) (social posts, copy), Agent(content-writer) (blog, email), Agent(seo-engineer) (SEO optimization)
  • Skills: marketing-operations, content-creation, geo-writer (GEO/AEO structure), humanizer (voice cleanup)
  • Rules: geo-content, humanize-content
  • Sub-workflows: /blog-post (blog content), /seo-review (SEO audit), /docs (documentation)
  • Follow-up: /pre-commit, /create-pr

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