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Viral hooks

Skill agentreacher/skills/skills/viral-hooks

Reusable agent skills for planning, packaging, and scheduling social media campaigns.

Install
npx -y skills add agentreacher/skills --skill viral-hooks

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Generate platform-native hooks optimized for engagement, curiosity, and audience tension. Use when creating social media hooks, launch post openings, thread starters, video intros, founder story angles, or campaign first lines.

SKILL.md

3.0 KB, 632 tokens by cl100k_base, as published. Nobody here has run it

Viral Hooks

Create hooks that make the right audience want the next sentence. Do not chase generic virality. Optimize for relevance, tension, credibility, and platform fit.

Inputs

  • audience: who should care
  • platform: X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, or Bluesky
  • asset: product, announcement, idea, story, opinion, data point, demo, or lesson
  • desired action: read, reply, click, follow, share, try, join waitlist, or book demo
  • proof: screenshot, metric, user quote, failure, before/after, demo, or specific experience

If no platform is provided, produce hooks for X and LinkedIn by default.

Taste Rules

  • Lead with a specific tension, not a category claim.
  • Make the reader feel "this is about my problem" before asking for attention.
  • Prefer concrete nouns, numbers, stakes, and tradeoffs.
  • Avoid fake contrarianism, engagement bait, vague inspiration, and "game changer" language.
  • Do not overpromise. A hook should create curiosity the post can satisfy.
  • Do not use hashtags unless the user asks.

Workflow

  1. Identify the strongest tension: pain, surprise, status, proof, urgency.

  2. Pick hook families: observation, confession, result, teardown, behind-the-scenes, warning, open loop.

  3. Generate in batches: 10 hooks for the primary platform, 5 safer variants, 5 sharper variants, and 3 anti-hooks to avoid.

  4. Score the best hooks from 1-5 on: audience specificity, curiosity, credibility, platform fit, and follow-through potential.

  5. Return the top 5 with one-line rationale and the post angle each hook implies.

Platform Adjustments

  • X: compressed, opinionated, high information density.
  • Instagram: visual-first, caption supports the creative instead of carrying all context.
  • Facebook: accessible, conversational, clear enough for broader mixed audiences.
  • LinkedIn: clear professional stakes, less irony, more context.
  • TikTok/YouTube: first 1-2 seconds must be visual or spoken plainly.
  • Pinterest: outcome-led, searchable, and tied to a concrete visual promise.
  • Threads: conversational, casual, founder/personality-led.
  • Bluesky: concise, specific, and less sales-coded.

Output Format

## Recommended Hooks
1. "[hook]"
   Angle: [post angle]
   Why it works: [one sentence]
   Score: [x]/25
## Safer Variants
...
## Sharper Variants
...
## Avoid
- "[anti-hook]" - [why]

AgentReacher Notes

This skill works well inside AgentReacher campaign workflows where one product moment becomes scheduled variants across X, Instagram, Facebook, LinkedIn, TikTok, YouTube, Pinterest, Threads, and Bluesky.

Example usage in AgentReacher: "Create hooks for a launch campaign announcing autonomous social posting from ChatGPT and Claude."

What ships with it: 1 file

231 B alongside SKILL.md

agents/

Gives 0 of the 12 instructions most social media skills give in 632 tokens

Counted across 489 of the 492 authors here whose files we hold, read 2026-08-07

  • Adapt formats and tone to each platformin 26 of 489, across 14 files
  • Build content around three to five pillarsin 25 of 489, across 13 files
  • Read product marketing context before asking questionsin 23 of 489, across 13 files
  • Respond to all comments on your postsin 21 of 489, across 9 files
  • Use the output flag to specify an output directoryin 14 of 489, across 4 files
  • Generate output logo images with white backgroundin 13 of 489, across 4 files
  • Fix failing generation scripts directlyin 13 of 489, across 4 files
  • Ask user about HTML preview after logo generationin 12 of 489, across 3 files
  • Run the download script with a URLin 12 of 489, across 3 files
  • Implement exponential backoff for 429 responsesin 12 of 489, across 3 files
  • Write the hook firstin 12 of 489, across 7 files
  • Include a single clear call to actionin 12 of 489, across 9 files

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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