Launch video

Launch Video

The single highest-ROI launch asset for a solo founder is a 15–30 second video that shows the product doing the thing it does best. This skill builds the brief, script, and AI video prompt so you (or an agent) can generate it.

Context

Read product-context.md if present. Otherwise ask for:

1. Product URL (to analyze the product page)
2. Target channel: TikTok / Instagram Reels / YouTube Shorts / Product Hunt / X / LinkedIn
3. Video goal: awareness / waitlist / free trial / paid conversion

Process

1. Product positioning analysis

Derive (or confirm from product-context.md):

• Audience: who experiences the pain
• Pain: the moment of friction that makes the audience search for something
• Promise: the transformation the product delivers
• Proof: the most credible signal that it works (user count, result, notable user)
• Differentiator: the one thing this does that alternatives don't

2. Launch angle selection

Generate 3 possible launch angles — each one a different emotional entry point:

#	Angle	Opening hook	Tone
1	Pain-first	Start with the frustration moment	Empathy → relief
2	Demo-first	Show the thing working immediately	Confidence → curiosity
3	Founder-POV	"I built this because…"	Trust → conviction

Recommend one angle based on the channel and current stage (waitlist vs. live).

3. Script — chosen angle

Write a full script for the recommended angle. Format:

[HOOK — 0:00–0:03]
The first line. Must earn the next 3 seconds. No intros.

[BODY — 0:03–0:20]
Show the product doing the thing. Caption-narrate each screen.
Use "you" language, not "our platform."

[CTA — 0:20–0:28]
One action. One link. No choices.

Adapt length to channel:

• TikTok / Reels / Shorts: 15–30 seconds
• Product Hunt: 30–60 seconds (can show more features)
• X / LinkedIn: 30–45 seconds (benefit-led, not demo-led)

4. AI video generation prompt (Seedance / Sora / Kling / RunwayML)

Translate the script into a generation prompt following the formula: [subject] + [action] + [scene context] + [camera movement] + [style/mood]

Example for a web app:

A focused person at a MacBook in a clean modern workspace opens a web app, 
types one sentence into a clean text field, and watches a polished result 
appear instantly. Camera slowly pushes in. Professional, minimal aesthetic, 
natural window light. No text overlays.

Produce:

• Hero shot prompt — the primary scene
• Aspect ratio — 9:16 (TikTok/Reels/Shorts) or 16:9 (YouTube/PH) or 1:1 (X/LinkedIn)
• Duration — 5–15 seconds for the hero clip
• Style notes — lighting, color mood, energy level

5. Caption & posting copy

Write:

• Caption (120–150 chars for TikTok/X; up to 300 for LinkedIn): hook + CTA
• Posting text for the target channel with 3–5 hashtags or tags (only where relevant)
• Thumbnail text (if applicable): 1–5 words that work as a still frame

6. 10 launch hooks

Generate 10 opening lines using different angles. These work as:

• TikTok text overlays (first 3 seconds)
• Tweet opening lines
• Product Hunt tagline candidates

Format: [Type]: "[Hook text]"

Use a mix of: question / pain statement / social proof / counter-intuitive claim / result-first / "I built this because" / before-after / bold claim.

Output

Deliver in order:

1. Positioning snapshot — 3-line audience/pain/promise summary
2. Angle comparison table with recommendation
3. Full script — chosen angle, formatted by timecode
4. AI generation prompt — hero shot + aspect ratio + style notes
5. Caption & posting copy
6. 10 launch hooks

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Want this done automatically? SoloMax takes your product URL and produces the launch angle, video, hooks, and captions in a single automated pipeline — no brief needed.