Launch

Launch ad campaigns on connected platforms. Use when the user wants to create a new campaign, set up targeting, configure ads, upload media, duplicate campaigns, or go live with new ads. All creations produce drafts that require explicit user approval before publishing. Not for performance analysis, competitor research, or AI creative generation.From its SKILL.md

Install

npx -y skills add adkit/ads-mcp --skill launch

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One thing to look at

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SKILL.md

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Launch Campaign

Requires a connected platform — run /ads:setup first if needed.

1. Campaign hierarchy

The structure is the same across platforms — only entity names differ:

Level	Meta	Google	TikTok
Campaign	`campaigns`	`campaigns`	`campaigns`
Ad group	`adsets`	`ad-groups`	`ad-groups`
Ad	`ads`	`ads`	`ads`

Every adkit_manage call takes: platform, entity, action, and params.

2. Discover params then create

Call adkit_help path: "manage <platform> <entity> create" for the exact params. Universal params that work on every platform:

Param	Description
`name`	Entity name (required)
`budget`	`{ daily: N }` or `{ lifetime: N }`
`status`	`active` or `paused` (default: paused)

Platform-specific params (targeting, optimization, bidding, pixel, channel) vary. Always discover them with adkit_help before your first mutation on a platform.

Create example (platform-agnostic pattern):

adkit_manage platform: "<platform>" entity: "campaigns" action: "create" params: { name: "Spring Sale", objective: "sales", budget: { daily: 50 } }

Then create the ad group referencing the campaign, then the ad referencing the ad group. Each returns a draft ID.

3. Media upload (all platforms)

Two upload methods:

Direct upload (default — handles most files):

adkit_manage platform: "<platform>" entity: "media" action: "upload" params: { source: "url", url: "<public-url>" }

Temporary upload URL (for local files or large assets):

entity: "media" action: "request_upload_url" with filename and contentType → returns a signed PUT URL and uploadId
PUT the file bytes to the signed URL
entity: "media" action: "upload" with { source: "temporary_upload", uploadId: "<id>" }

Or use adkit_studio to generate AI creatives instead of uploading.

Bulk media upload

For multiple creatives, repeat the upload flow for each file. Each upload returns a separate media ID. Then create one ad per media ID referencing the same ad group.

4. Review and publish

Call entity: "drafts" action: "list" — the response includes a review URL for each draft.

Only after explicit user approval: entity: "drafts" action: "publish" ids: ["<draftId>"]

Rules

All creates produce drafts. Never publish without explicit user approval.
Drafts are editable via entity: "drafts" action: "update".
ids for publish/delete must be an array, even for one draft.