Hunter

Hunter Protocol — Backlink Acquisition

First: Read the file ~/.claude/skills/seo-references/core.md before proceeding. Apply the methodology and voice to all output.

Also read: ~/.claude/skills/seo-references/data-pull-patterns.md for MCP tool parameter reference.

Core principle: a few topical, niche-relevant links beat hundreds of generic ones. You don't need many backlinks to show up for great purchase-intent keywords.

Step 1: Parse Domain

Extract the domain. Resolve against MCP Routing Map. Identify the vertical type.

Step 2: Pull Live Data

Semrush (PRIMARY):

1. Call mcp__semrush__execute_report — Backlinks for this domain, display_limit=20. Shows current inbound link profile.
2. Call mcp__semrush__execute_report — Referring Domains for this domain, display_limit=20. Shows authority distribution of linking domains.
3. Call mcp__semrush__execute_report — Competitors in Organic Search for this domain, display_limit=5. Identifies who to compare link profiles against.

Step 3: Generate Hunter Protocol

Section 1 — Current Link Profile: Summarize what the Semrush data shows: total backlinks, referring domains, authority distribution, anchor text patterns. Identify strengths and gaps.

Section 2 — Target Personas (3 specific local link targets): For each target:

• Type (local news, industry blog, complementary business, professional directory)
• Specific example targets (real types of local organizations in this vertical)
• Why they'd link to us (value exchange — what do they get?)
• Estimated domain authority range
• Outreach channel (email, LinkedIn, Twitter)

Section 3 — Cold Email Template:

• Subject line: pattern-interrupt, not generic
• Body: 3-4 sentences maximum. Value-first. Specific about what you're offering.
• CTA: one clear ask
• Follow-up: one follow-up template, 3 days later

Section 4 — Linkable Asset Ideas (3 for this vertical): Think: calculators, data visualizations, local statistics, free tools. Examples:

• Legal: "Houston Maritime Injury Settlement Calculator"
• Medical: "Houston Dental Implant Cost Estimator"
• Home service: "Houston Home Repair Cost Guide by Neighborhood" Each asset should attract links naturally while targeting purchase-intent keyword pages.

Section 5 — Low-Effort Link Wins:

• Featured.com journalist pitches (~75% success rate) — 2 specific pitch angles for this vertical
• Niche directory submissions: 5 specific directories for this vertical (not generic web directories)
• Podcast guesting pitch template
• Press release strategy ($6-80 each, influences LLM citations) — 1 specific PR angle
• Product Hunt launch (if applicable for the vertical)

Section 6 — Outbound Link Strategy: Core principle: pages with outbound links to authoritative sources outrank pages without them.

• Recommend 2-3 outbound links per purchase-intent keyword page to authoritative, topically relevant sources
• Specific sources for this vertical (government sites, industry associations, research institutions)

Section 7 — Competitive Link Gap: Compare this domain's backlink profile to the top 2-3 competitors from Semrush data. Identify: links competitors have that this domain doesn't, sorted by authority.

Close with: "5-10 quality topical links will do more than 100 generic ones."

Step 4: Output

Follow the Output Protocol from core.md:

1. Print the full Hunter Protocol to terminal
2. Extract structured summary
3. Save to Graphiti with name Hunter Protocol — [domain]