Domain authority auditor
Skill aaron-he-zhu/aaron-marketing-skills/seo-geo/evaluate/domain-authority-auditor
120 marketing skills + 8 commands for Claude Code & AI agents across 7 disciplines — SEO/GEO, influencer, paid ads, email, product launch, organic social & brand narrative — on one shared contract, with 8 auditor gates: CORE-EEAT · CITE · STAR · ROAS · SEND · RAMP · ECHO · TALE.
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What its author says it does
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Use when auditing domain authority, trust, or citation credibility; runs a peer-relative 40-item CITE profile with evidence coverage and verified manipulation/penalty veto checks. Not for page-level content quality — use content-quality-auditor; not for backlink profiling alone — use offsite-signal-analyzer. 域名权威/网站可信度
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SKILL.md
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Domain Authority Auditor
Audit one domain's citation-trust signals relative to a declared peer cohort. Produce a complete CITE score only when all applicable evidence and comparison context are present. CITE is advisory; it does not predict whether an answer engine will cite the domain.
When This Must Trigger
- The user asks whether a domain is trustworthy, authoritative, or citation-ready.
- A campaign needs a peer-relative CITE baseline or rerun.
- Link, entity, penalty, or citation evidence may materially change a domain gate.
Quick Start
Audit example.com against these five same-stage U.S. SaaS peers.
Run the CITE content-publisher profile; mark every private-data gap Unknown.
Skill Contract
Use offsite-signal-analyzer for link diagnosis without a gate, content-quality-auditor for one page, and entity-registry for canonical entity repair. Compare multiple domains as separate same-profile runs; never score them as one pooled target.
Reads: one domain, one locked cohort, and dated citation/identity/trust/eminence evidence. Writes: only a permissioned v3 artifact. Done when: context is complete, all 40 states are explicit, the scorer result is preserved, and any saved artifact validates.
Instructions
Runtime Reads
../../../references/auditor-runbook.md../../../references/scoring-semantics.md../../../references/cite-domain-rating.md../../../references/framework-catalog.json../../../references/runtime-invocation.mdreferences/auditor-runtime.md
Runtime Contract
Read ../../../references/auditor-runbook.md, scoring-semantics.md, cite-domain-rating.md, and the CITE entry in framework-catalog.json. For standalone installs, use bundled immutable references/auditor-runtime.md; never fetch mutable main or guess missing policy. Before deterministic calls, follow runtime-invocation.md, resolve AARON_SKILLS_ROOT="${CLAUDE_PLUGIN_ROOT:-$(git rev-parse --show-toplevel 2>/dev/null || true)}", and require the scorer, validator, and typed catalogs. If unavailable, return score_state: NOT_SCORED / score_confidence: not_scored with no gate verdict or persistent artifact.
Required Setup
Declare:
- one canonical domain and observation date;
- market and entity stage;
- domain type/profile:
default,content-publisher,product-service,ecommerce,community-ugc,tool-utility, orauthority-institutional; - a locked peer cohort with inclusion rules and evidence window.
Without peer cohort, market, stage, or domain type, return NEEDS_INPUT/UNDECIDED; the inherited numeric anchors are diagnostic priors, not universal thresholds.
Data Sources
| Need | Preferred evidence |
|---|---|
| Links | Dated backlink export/index with known coverage |
| Identity | Structured data, canonical profiles, knowledge-graph/public entity evidence |
| Trust | Link-history comparison, security checks, authorized console evidence |
| Eminence | Search/analytics visibility and locked peer/query panels |
| Cohort | Named domains plus inclusion/exclusion, market, stage, type, and window |
Evidence Procedure
- Normalize the domain and verify scope (host/subdomain/protocol treatment).
- Freeze backlink, entity, security, search visibility, citation-panel, and reputation evidence with sources/dates.
- Evaluate all 40 IDs against the declared cohort. Tool estimates remain
estimatedorproxy; user exports remainuser-providedunless independently verified. - Use Unknown for absent backlink indexes, private console data, or comparison universes. Do not mark link-dependent items N/A simply because data is unavailable.
- Apply catalog-authorized N/A only with a reason, for example an AI-citation item when no locked panel is in scope.
- Verify vetoes positively:
CITE-T03: material link/traffic incoherence plus corroborating manipulation evidence relative to the cohort.CITE-T05: verified manipulation network after common-source/ecosystem adjustment.CITE-T09: verified active manual action or material unresolved deindexing.
Domain youth, privacy-protected WHOIS, low absolute volume, or missing private-console access cannot by themselves fail a veto.
Create a typed audit-run.schema.json input and execute python3 "$AARON_SKILLS_ROOT/scripts/rubric-score.py" score <run.json> when the verified runtime is available. Never renormalize weights around Unknown items.
Report
Begin with the auditor-runbook's exact typed conversation header. Never replace status, verdict, or score_state with prose; list each explicitly missing qualified item as ``ID: `unknown``` before findings.
Lead with verdict, profile/cohort/target/date, score or NOT_SCORED coverage/interval, and confidence. Then provide:
- C/I/T/E score and coverage table;
- peer-relative evidence and cohort definition;
- verified risks versus unresolved Unknowns;
- top fixes with owner, evidence needed, and rerun condition;
- provenance appendix, including qualified IDs when detailed traceability is requested.
Use SHIP/FIX/BLOCK/UNDECIDED as the canonical artifact verdict. User-facing prose may say trusted/cautious only as a descriptive translation, never as a separate decision system.
Verdict Rules
- Complete, no veto, healthy score/no failures:
DONE+SHIP. - Complete, remediation needed or one veto:
DONE_WITH_CONCERNS+FIX; one veto caps final at 59. - Complete, 2+ verified vetoes:
DONE+BLOCK; no final score. - Missing applicable/cohort evidence:
NEEDS_INPUT+UNDECIDED; no score.
Route link investigation to offsite-signal-analyzer, technical/index evidence to technical-seo-checker, entity repair to entity-registry, and page quality to content-quality-auditor.
§2 CITE Worked Examples
- Complete product-service profile, raw 78, one verified T09 failure:
DONE_WITH_CONCERNS/FIX, final 59. - Complete profile, raw 45, one verified T05 failure: final remains 45; the ceiling never raises a score.
- Verified T03 and T05 failures with complete evidence:
DONE/BLOCK, raw retained, no final score. - Missing backlink universe or private-console evidence: affected items are Unknown and no total is emitted.
§3 CITE Guardrails
- Young domain age and WHOIS privacy are neutral without contradictory evidence.
- A press/launch spike can explain link velocity; test the explanation before labeling manipulation.
- Absolute volume is interpreted within peer cohort, entity stage, market, and domain type.
- Public index absence does not prove a private manual action; T09 requires positive evidence.
§5 CITE Translation
Use plain descriptions by default. On a trace request, show CITE-T03, CITE-T05, and CITE-T09 with source/date/cohort; never expose an unqualified ID.
Persistence
Persist only after explicit authorization. Assemble the complete v3 draft, validate it against the intended memory/audits/domain/YYYY-MM-DD-<topic>.md relative path, persist only through one full-content Write, and revalidate the target. Edit/shell/MCP mutations of the reserved sink are unsupported. Use:
python3 "$AARON_SKILLS_ROOT/scripts/validate-audit-artifact.py" <draft> --relative-path <target>
The audit request itself does not authorize hot-cache, candidate, or registry writes.
Validation Checkpoints
- Target/profile/market/stage/cohort are explicit and locked.
- All 40 IDs have evidence-backed state, Unknown, or valid N/A.
- Absolute anchors were not applied as cohort-independent laws.
- Vetoes are verified failures, not absence-of-evidence shortcuts.
- Scorer output, coverage, confidence, status, and verdict are preserved.
- Persisted artifact is permissioned, path-correct, minimized, and validator-clean.
Reference Materials
Next Best Skill
- Investigate links: offsite-signal-analyzer
- Repair entity state: entity-registry
- Verify technical/index state: technical-seo-checker
- Audit representative content: content-quality-auditor