Facebook automation

Facebook Automation via Rube MCP

Automate Facebook operations through Composio's Facebook toolkit via Rube MCP.

Prerequisites

• Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
• Active Facebook connection via RUBE_MANAGE_CONNECTIONS with toolkit facebook
• Always call RUBE_SEARCH_TOOLS first to get current tool schemas

Setup

Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration.

1. Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds
2. Call RUBE_MANAGE_CONNECTIONS with toolkit facebook
3. If connection is not ACTIVE, follow the returned auth link to complete Facebook OAuth
4. Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. Page Management

• Search: RUBE_SEARCH_TOOLS with query "facebook page"
• List pages, get page details, update page info

2. Post Management

• Create posts (text, photo, video, link)
• Schedule posts for future publishing
• Edit and delete existing posts
• Get post insights and engagement metrics

3. Comments & Replies

• List comments on posts
• Reply to comments
• Hide/unhide comments
• Get comment insights

4. Page Insights

• Get page-level analytics (reach, engagement, followers)
• Post-level performance metrics
• Audience demographics

5. Ad Account (if available)

• List ad accounts
• Get campaign performance
• Manage ad sets and ads

Tool Discovery Pattern

Always start with tool search:

RUBE_SEARCH_TOOLS query="facebook" toolkit="facebook"

Then use the exact tool names and schemas returned.

Important Notes

• Facebook API has strict rate limits — batch operations when possible
• Page tokens expire; reconnect via RUBE_MANAGE_CONNECTIONS if auth fails
• Some features require Facebook Business verification