Internal comms platform

Internal Communications Platform Skill

Overview

The Internal Communications Platform skill provides employee communications platform integration and analytics capabilities. This skill enables multi-channel employee communications, engagement tracking, and internal communications optimization.

Capabilities

Intranet Integration

• Staffbase intranet integration
• Workplace by Meta management
• SharePoint intranet operations
• Content publishing and scheduling
• Site analytics and engagement

Collaboration Platforms

• Viva Engage (Yammer) operations
• Microsoft Teams channel management
• Slack enterprise communications
• Channel and community management
• Cross-platform coordination

Email Communications

• Email newsletter platforms (Poppulo, ContactMonkey)
• Email template management
• Distribution list management
• A/B testing for internal email
• Deliverability monitoring

Video and Rich Media

• Internal video platform management
• Town hall streaming and recording
• Video analytics and engagement
• Podcast distribution
• Digital signage integration

Measurement and Analytics

• Analytics and engagement tracking
• Content performance analysis
• Channel effectiveness comparison
• Employee reach and readership
• Pulse survey integration

Usage

Channel Configuration

const internalChannelConfig = {
  channels: {
    intranet: {
      platform: 'Staffbase',
      purpose: 'Official news and resources',
      governance: 'comms-owned',
      frequency: 'daily'
    },
    teams: {
      platform: 'Microsoft Teams',
      purpose: 'Real-time collaboration and alerts',
      governance: 'distributed',
      frequency: 'real-time'
    },
    email: {
      platform: 'Poppulo',
      purpose: 'Important announcements and newsletters',
      governance: 'comms-approved',
      frequency: 'weekly-newsletter'
    },
    video: {
      platform: 'Stream',
      purpose: 'Town halls and leadership messages',
      governance: 'comms-produced',
      frequency: 'monthly'
    }
  },
  contentTypes: {
    companyNews: { channels: ['intranet', 'email'], approval: 'required' },
    executiveMessages: { channels: ['intranet', 'email', 'video'], approval: 'executive' },
    hrUpdates: { channels: ['intranet', 'teams'], approval: 'hr-comms' },
    crisisAlerts: { channels: ['all'], approval: 'crisis-team' }
  },
  analytics: {
    tracking: ['views', 'reads', 'engagement', 'shares'],
    reporting: 'weekly',
    benchmarks: 'internal-industry'
  }
};

Communication Campaign

const communicationCampaign = {
  campaign: 'Annual Benefits Enrollment 2026',
  objectives: [
    'Ensure all employees aware of enrollment period',
    'Drive completion of enrollment by deadline',
    'Reduce HR inquiries through clear information'
  ],
  audiences: {
    allEmployees: { count: 5000 },
    newHires: { count: 450, specialContent: true },
    managers: { count: 500, toolkitRequired: true }
  },
  channels: [
    { channel: 'email', content: 'enrollment-announcement', day: 1 },
    { channel: 'intranet', content: 'benefits-hub-launch', day: 1 },
    { channel: 'teams', content: 'reminder-post', day: 7 },
    { channel: 'email', content: 'deadline-reminder', day: 14 },
    { channel: 'video', content: 'benefits-overview-webinar', day: 5 }
  ],
  metrics: {
    emailOpenRate: 78,
    intranetPageViews: 12500,
    webinarAttendance: 1200,
    enrollmentCompletion: 94,
    hrInquiries: 'reduced 25%'
  }
};

Process Integration

This skill integrates with the following PR processes:

Process	Integration Points
internal-communications-strategy.js	Strategy execution
change-management-communications.js	Change communications
town-hall-event-planning.js	Event support
employee-advocacy-program.js	Content distribution

Best Practices

1. Channel Purpose Clarity: Define clear purpose for each channel
2. Content Governance: Establish approval workflows
3. Measurement Discipline: Track engagement consistently
4. Audience Segmentation: Tailor content to audiences
5. Feedback Loops: Create ways for employee input
6. Mobile First: Ensure mobile accessibility for all content

Metrics and KPIs

Metric	Description	Target
Email Open Rate	Internal email opens	>70%
Intranet Engagement	Active users monthly	>60%
Content Readership	Articles read to completion	>40%
Channel Awareness	Employee awareness of channels	>90%
Satisfaction	Internal comms satisfaction	>75%

Related Skills

• SK-015: Employee Advocacy (social sharing)
• SK-013: Media Training Simulation (executive communications)
• SK-012: Stakeholder CRM (audience management)