Seo report

seo-report — SEO Reporting & Insights

Report Types

A. Weekly Digest

Lightweight summary for staying on top of SEO performance.

Template Structure

# SEO Weekly Digest — [Date Range]

## Quick Stats
| Metric | This Week | Last Week | Change |
|--------|-----------|-----------|--------|
| Organic Sessions | | | ↑/↓ % |
| Avg Position | | | ↑/↓ |
| Keywords in Top 10 | | | +/- |
| New Backlinks | | | +/- |
| Pages Indexed | | | +/- |

## Ranking Changes
### Top 5 Climbers 📈
| Keyword | Was | Now | Change | URL |
### Top 5 Decliners 📉
| Keyword | Was | Now | Change | URL |

## Competitor Activity
- [Competitor A]: [summary of notable changes]
- [Competitor B]: [summary of notable changes]

## New Content Performance
| Title | Published | Indexed | Position | Impressions |

## Technical Issues
- [List any new crawl errors, CWV changes, or security alerts]

## Action Items This Week
1. [ ] [Priority action with assigned owner]
2. [ ] [Second priority action]
3. [ ] [Third priority action]

B. Monthly Report

Comprehensive performance analysis with trends and ROI.

Template Structure

# SEO Monthly Report — [Month Year]

## Executive Summary
[2-3 sentences on overall performance, key wins, concerns]

## KPI Dashboard
| KPI | Target | Actual | MoM | YoY | Status |
|-----|--------|--------|-----|-----|--------|
| Organic Sessions | | | % | % | 🟢/🟡/🔴 |
| Organic Revenue | | | % | % | 🟢/🟡/🔴 |
| Keywords Top 3 | | | +/- | +/- | 🟢/🟡/🔴 |
| Keywords Top 10 | | | +/- | +/- | 🟢/🟡/🔴 |
| Referring Domains | | | +/- | +/- | 🟢/🟡/🔴 |
| Domain Rating | | | +/- | — | 🟢/🟡/🔴 |
| SEO Health Score | | | +/- | +/- | 🟢/🟡/🔴 |

## Organic Traffic Analysis
- Session trend chart (daily, 30-day)
- Source/device breakdown
- Top landing pages by traffic
- New vs returning user ratio

## Keyword Performance
- Position distribution: #1-3 / #4-10 / #11-20 / #21-50 / #50+
- Striking distance opportunities
- New keyword entries
- Lost keywords

## Content Performance
| Content Piece | Sessions | Avg Position | CTR | Conversions |
- Top 10 performers
- Underperforming content (high impressions, low CTR)
- Content ROI: published this month vs traffic generated

## Backlink Report
- New referring domains acquired
- Lost referring domains
- DR/DA trend
- Notable high-quality links gained

## Competitor Analysis
| Metric | You | Comp A | Comp B | Comp C |
- Share of Voice comparison
- Notable competitor moves

## Technical SEO Health
- CWV status (pass/fail per metric)
- Index coverage trend
- Crawl error summary
- Page speed trends

## Recommendations
### Priority 1 (This Week)
### Priority 2 (This Month)
### Priority 3 (Next Month)

C. Quarterly Strategy Review

High-level strategic assessment for leadership.

Template Structure

# SEO Quarterly Review — Q[N] [Year]

## Goal Achievement
| Goal | Target | Actual | Status |
| Organic traffic growth | +20% | | |
| Top 10 keywords | 150 | | |
| DR improvement | +5 | | |

## Strategy Effectiveness
- What worked: [strategies that drove results]
- What didn't: [strategies that underperformed]
- External factors: [algorithm updates, market shifts]

## Market Position
- Industry benchmark comparison
- Competitive landscape shifts
- Emerging opportunities

## Investment Summary
| Category | Budget | Spent | ROI |
|----------|--------|-------|-----|
| Content production | | | |
| Link building | | | |
| Technical improvements | | | |
| Tools & platforms | | | |

## Next Quarter Strategy
- Priority initiatives
- Resource requirements
- Expected outcomes
- Risk factors

D. Dashboard Template (Looker Studio)

Real-time SEO dashboard configuration guide.

7 Core Widgets

Widget	Data Source	Visualization	Refresh
Organic Traffic Trend	GA4	Line chart (30/90/365 day)	Daily
Keyword Position Distribution	GSC	Stacked bar chart	Weekly
CWV Status	CrUX	Gauge chart (3 metrics)	Weekly
Content Performance	GA4 + GSC	Scatter plot (impressions vs clicks)	Daily
Backlink Growth	DataForSEO/Ahrefs	Line chart + area	Weekly
Competitor SOV	SERP API	Pie chart	Weekly
Alert Counter	Monitoring system	Scorecard (4 severity levels)	Real-time

Data Source Configuration

Source	Connection	Refresh Rate
Google Search Console	GSC connector (native)	Daily
Google Analytics 4	GA4 connector (native)	Daily
CrUX	CrUX BigQuery dataset	Weekly
PageSpeed Insights	Custom API connector	On-demand
Backlink data	DataForSEO API → Sheets	Weekly
SERP data	Bright Data → Sheets	Weekly

Data Source Mapping

Which source for which report section

Report Section	Primary Source	Secondary Source	Frequency
Traffic overview	GA4	GSC (impressions)	Daily
Keyword positions	GSC	SERP API (validation)	Weekly
Content performance	GA4 + GSC (join)	—	Weekly
Backlink metrics	DataForSEO	GSC Links Report	Weekly
CWV performance	CrUX (field)	PSI (lab)	Weekly
Competitor data	SERP API	Bright Data	Weekly
Revenue/conversions	GA4	CRM data	Monthly

Cross-Source Reconciliation

When data conflicts:

• Traffic: GA4 is source of truth (session-based)
• Rankings: GSC is primary (impressions-weighted), SERP API for spot-check
• CWV: CrUX field data for ranking (75th percentile), PSI lab for debugging
• Backlinks: Cross-validate DataForSEO with GSC Links Report

Automation Opportunities

Report Scheduling

Report	Audience	Delivery	Format
Weekly digest	SEO team	Monday AM	Markdown/Slack
Monthly report	Marketing leadership	1st of month	PDF/Slides
Quarterly review	Executive team	Quarter start	Presentation
Alert notifications	SEO team	Real-time	Slack/Email

Automated Data Collection

Schedule:
  Daily: GSC Search Performance API → rankings DB
  Daily: GA4 Data API → traffic DB
  Weekly: DataForSEO Backlinks → backlinks DB
  Weekly: CrUX API → performance DB
  Weekly: Competitor sitemap diff → changes DB

Report Quality Checklist

• All metrics have source attribution
• Period-over-period comparisons included
• Competitor context provided
• Actionable recommendations (not just data)
• Each recommendation has priority and owner
• Charts have labeled axes and date ranges
• Executive summary leads with business impact

Output Format

Generate requested report type with:

1. Report Header (type, date range, prepared for)
2. Executive Summary (3-5 key takeaways)
3. Data Tables (formatted with trends and RAG status)
4. Visualizations (described for chart implementation)
5. Recommendations (prioritized with impact estimates)
6. Appendix (methodology, data sources, definitions)