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Seo plan

Skill 01clauding/claude-seo-skill/skills/seo-plan

Strategic SEO planning for new or existing websites. Industry-specific templates, competitive analysis, content strategy, and implementation roadmap. Use when user says "SEO plan", "SEO strategy", "content strategy", "site architecture", or "SEO roadmap".From its SKILL.md

Install
npx -y skills add 01clauding/claude-seo-skill --skill seo-plan

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SKILL.md

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Strategic SEO Planning

Process

1. Discovery

  • Business type, target audience, competitors, goals
  • Current site assessment (if exists)
  • Budget and timeline constraints
  • Key performance indicators (KPIs)

2. Competitive Analysis

  • Identify top 5 competitors
  • Analyze their content strategy, schema usage, technical setup
  • Identify keyword gaps and content opportunities
  • Assess their E-E-A-T signals
  • Estimate their domain authority

3. Architecture Design

  • Load industry template from assets/ directory
  • Design URL hierarchy and content pillars
  • Plan internal linking strategy
  • Sitemap structure with quality gates applied
  • Information architecture for user journeys

4. Content Strategy

  • Content gaps vs competitors
  • Page types and estimated counts
  • Blog/resource topics and publishing cadence
  • E-E-A-T building plan (author bios, credentials, experience signals)
  • Content calendar with priorities

5. Technical Foundation

  • Hosting and performance requirements
  • Schema markup plan per page type
  • Core Web Vitals baseline targets
  • AI search readiness requirements
  • Mobile-first considerations

6. Implementation Roadmap (4 phases)

Phase 1 — Foundation (weeks 1-4)

  • Technical setup and infrastructure
  • Core pages (home, about, contact, main services)
  • Essential schema implementation
  • Analytics and tracking setup

Phase 2 — Expansion (weeks 5-12)

  • Content creation for primary pages
  • Blog launch with initial posts
  • Internal linking structure
  • Local SEO setup (if applicable)

Phase 3 — Scale (weeks 13-24)

  • Advanced content development
  • Link building and outreach
  • GEO optimization
  • Performance optimization

Phase 4 — Authority (months 7-12)

  • Thought leadership content
  • PR and media mentions
  • Advanced schema implementation
  • Continuous optimization

Industry Templates

Load from assets/ directory:

  • saas.md — SaaS/software companies
  • local-service.md — Local service businesses
  • ecommerce.md — E-commerce stores
  • publisher.md — Content publishers/media
  • agency.md — Agencies and consultancies
  • generic.md — General business template

Output

Deliverables

  • SEO-STRATEGY.md — Complete strategic plan
  • COMPETITOR-ANALYSIS.md — Competitive insights
  • CONTENT-CALENDAR.md — Content roadmap
  • IMPLEMENTATION-ROADMAP.md — Phased action plan
  • SITE-STRUCTURE.md — URL hierarchy and architecture

KPI Targets

MetricBaseline3 Month6 Month12 Month
Organic Traffic............
Keyword Rankings............
Domain Authority............
Indexed Pages............
Core Web Vitals............

Success Criteria

  • Clear, measurable goals per phase
  • Resource requirements defined
  • Dependencies identified
  • Risk mitigation strategies

What ships with it: 6 files

27.4 KB alongside SKILL.md

assets/

Gives 0 of the 12 instructions most marketing audience skills give in 672 tokens

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Said here and by no other author read

  • create E-E-A-T building plan
  • define phased implementation roadmap
  • produce complete strategic plan

Grouped from the skills themselves: near-identical wordings counted once, and counted by distinct author, so one author publishing three of these counts once. Length counted with cl100k_base; the agent that loads this file may tokenize it differently.

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